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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4611	Business Ethics	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHU ERGEN
Course Lecturer(s):	Dr. BİLGE UYAN ATAY
Recommended Optional Program Components:	None
Course Objectives:	In this course, students will learn; (a) how to ethical theories leverage corporate structures and nonprofits experience to undertake ethics activities that have real public benefit, (b) the relationship between ethics and corporate self-interest, and (c) how ventures can assess whether they are doing good ethical practices. Through this twelve-week course, students from either business or other departments will develop a greater understanding of actions of private sector and their relationship with their stakeholders. They will learn appropriate business policies and practices regarding potentially controversial subjects including stakeholder theory, agency theory, corporate governance, insider training, bribery, discrimination, corporate and social responsibility. Finally they will learn from many examples of cases across the world. includes an ability to formulate, analyze, and defend decisions in ethical terms. 5. To analyze the ethical issues that appear in other Darden courses. 6. To allow students to critically examine their own ethics and test them in conversation with peers.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course you will able to:

1- Explore the relationship between ethics and business and society by discussing relevant theories in order to help assessment of ethical senarios.

2- Explain the relationship/differences between ethics, morals and values and discuss the examples of each regarding the cultural differences.

3- Read daily basis ethics cases and give reasoning by determining the ethics theories.

4- Appraise the actions and strategic decisions of business in respect of ethical point of view.

5- Learn all the stakeholders of the business, analyze them according to their priority level. Compare their prioritization, analyze which stakeholder is the most important and which one is really the right choice for our society and for our ecosystem.

6- Read the corporate governance report of big multinational companies and one local company compare them and discuss in which respect they are different from each other.

7- Understand the important of 'diversification' in governance structure across different companies.

8- Understand morality and type of the moral manager. In which respect the managers are moral- amoral and immoral. Evaluate their actions in the case studies.

9- What are our limited resources? How the companies and the society are consuming the sources of the world, discuss good and bad examples.

10- Discuss the role of ethics in consumer production and marketing.

Course Content

In this course, students will not only learn theoretical knowledge about business ethics but also encounter practical examples. Through case studies and an interactive environment, they will effectively and permanently learn all the processes of Human Resources and the role and importance of business ethics in these processes. In this way, the added value they gain will significantly help students overcome the lack of work experience in the topics covered.
The teaching methods of this course include lecture, case study, collaborative study, educational game, guest speaker, reading, implementation, observation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Business Ethics Discussion of Morality, Cultural Factors What the relationship between ethics and business, understanding ethical relativism Course Schedule Explanation of the projects&cases	In course we will discuss morality and the limits and definition of doing right and wrong, for next course i want you to watch movie and i want to hear your opinion about Whistleblower
2)	Ethical issue in business: IT, genetic engineering, international issues, globalization	Moral reasoning: Moral Development - - Kohlberg's Three levels of moral developments - Gilligan's Theory of 'Female' Moral development -Stages of moral reasoning -Four steps leading to ethical behaviour -Moral responsibility and blame Discussion in class: Ethics has no place in business In your judgements, did the managers of Merck have a moral obligation to spend the money needed to develop the drug for river blindness? can you state the general moral standards or standards on which you base your judgment? Are you willing to apply 'consistency requireme
3)	Ethical Principal in Business - Utilitarianism - Rights and Duties	In class discussion: Should Companies Dump Their Wastes In Poor Countries?
4)	Ethical Principal in Business continue - Justice and Fairness - The Ethics of Care -Integrating Utility, Rights, Justice, and Caring - Virtue Ethics - Unconcious Moral Decision	In Class Discussion: Traidos Bank and Roches's Drug Trials in China
5)	The Business System: Government - Globalization Economic Systems: Government, Markets an International Trade	- Free Markets and Rights: John Locke - Free Markets and Utility Adam Smith In class we will discuss Locke's opinion about government which has no right to take anyone's private property and We will answer the question about Adam Smith claim about governement should not interfere with free market
6)	Economic Systems: Government Markets and International Trade (continued	Free Trade and Utility: David Ricardo - Marx and Justice: Criticizing Markets and Free Trade In class we will discuss what benefits did David Ricardo attribute to free trade? and What injustices did Karl Marx say were inherent in free market capitalism
7)	Ethics in the Marketplace - Perfect Competition - Monopoly Competition	In class activities we will discuss: Drug Company Monopolies and Profits
8)	Midterm exam
9)	Ethics in the Marketplace (continued)	- Oligopolistics Competition -Oligopolicies and Public Policy What are the most popular markets are going to increase their value in today's environmen
10)	Ethics and the Environment -The Dimension of Pollution and Resource Depletion -Water Pollution -Land Pollution	In class we will discuss about the man threats to the environment and how serious are they?
11)	Ethics and the Environment (continued)	-The Ethics of Pollution Control -The Ethics of Conserving Depletable Resources
12)	The Ethics of Consumer Production and Marketing -Markets and Consumer Protection -The Contract View of Business Firm's Duties to Consumers	We will discuss the following questions: -How far must manufacturers go to make their products safe? -Is the relationship between a business and its customers merely a contract, or is there more to it than that?
13)	The Ethics of Consumer Production and Marketing (continued)	-The Social Costs View of the Manufacturer's Duties -Advertising Ethics -Consumer Privacy Selling Personalized Genetics
14)	The Ethics of Job Discrimination	In class discussion: Peter Oiler and Winn-Dixie Stores

Sources

Course Notes / Textbooks:

References:

Business Ethics Concepts and Cases Manuel G. Velasquez, Pearson New International Edition, Seventh Edition

Additional Resources:
Melé, D. Business Ethics in Action. Seeking Human Excellence in Organizations, Palgrave- MacMillan, New York, 2009.
• Melé, D. Management Ethics: Placing Ethics at the Core of Good Management, Palgrave MacMillan, New York, 2012.

General Bibliography
• Bowie, N. E.: 1999, 'A Kantian Approach to Business Ethics ', in R. E. Frederick (eds.) A Companion to Business Ethics (Blackwell, Oxford), 3-16.
• Brenkert, G. and T. L. Beauchamp (eds.): 2010, The Oxford Handbook of Business Ethics (Oxford University Press, New York).
• Crane, A. and D. Matten: 2010, Business Ethics 3rd ed. (Oxford University Press, Oxford).
• Crane, A., A. Williams, D. Matten, J. Moon and D. S. Siegel: 2008, 'The Oxford Handbook of
Corporate Social Responsibility', in (eds.) (Oxford University Press, Oxford-New York),

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Homework Assignments	1	% 5
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	10	10	100
Project	1	1	1
Homework Assignments	1	5	5
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2