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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4323	Special Topics in Cross Cultural Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AYLA ESEN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	Effective training and exposure to cultural differences around the world can help employees learn to be more successful in a variety of business settings. The increase in both diversity and globalization in business require that employees, especially managers, develop cross-cultural competence to work effectively in international assignments, on cross-cultural teams, with increasingly diverse customers and clients, and to effectively compete or collaborate with competitors, suppliers, partners, and relevant stakeholders, such as governments and other public bodies.

Learning Outcomes

The students who have succeeded in this course;
This course seeks to provide students with an understanding of effective cross-cultural management and the
challenges that are likely to be faced while working internationally. Upon successful completion of this course,
students will be able to:
1. Understand how people, groups, organizations, and societies become infused with culture.
2. Define one’s own culture and the differences from own versus other cultures from an analytical and
conceptual perspective.
3. Analyze the impact of culture on decision making, leadership and motivation.
4. Identify how cultural diversity affects organizations and leaders.
5. Understand the dynamics of cultural change.

Course Content

Ch1 Determinants of Culture
Ch2 Dimensions of Culture in Business
Ch 3 Business Cultures in the Western World
Ch 4 Business Cultures in Asia, Africa & Middle East
Ch 5 Cultural Dimensions & Dilemmas
Ch 6 Culture & Styles of Management
CH 7 Culture & Corporate Structure
CH 8 Culture & Leadership
Ch 9 Culture & Corporate Strategy
Ch 10 Cultural Change in Organizations
Ch 11 Culture & International Marketing Management
Ch 12 Cultural Diversity in Organizations
Ch 13 Business Communication Across Cultures
Ch 14 Barriers to Intercultural Communication
Ch 15 Negotiating Internationally
Ch 16 Working with International Teams
Ch 17 Conflicts & Cultural Differences
Ch 18 Developing Intercultural Communicative Competence

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction	None
2)	No face-to-face class (due to lecturer's workshop participation)	Online learning from weekly reading material on Itslearning
3)	Describing Culture	Review https://www.hofstede- insights.com/country- comparison/
4)	Comparing Culture	Review https://www.hofstede- insights.com/country-
5)	Comparing Culture (cont’d)
6)	How Culture Works	Review https://www.academia.edu/ 6535102/Three_Stories_on _Cultural_Biases
7)	Cross-cultural Decision Making and Cultural Dilemmas
8)	Midterm Exam	None
9)	Managing Cultural Change
10)	Multicultural Work Groups and Teams	Review https://www.rw-3.com/blog/4-benefits-of-global-virtual-teams-and-4-challenges
11)	Cultural Perspectives on Leadership, Motivation, Structure
12)	Group Project Presentations
13)	Group Project Presentations
14)	Group Project Presentations and Course Wrap-up

Sources

Course Notes / Textbooks:
References:	Textbooks:  Browaeys, M-J. and Price, R. (2019). Understanding Cross-Cultural Management, 4th Edition. Pearson.  Thomas, D. C., & Inkson, K. (2021). Cross-Cultural Management. SAGE Publications, Inc. (US).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 25
Project	1	% 15
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Final	11	40
Total Workload		80

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2