ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4323	Special Topics in Cross Cultural Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AYLA ESEN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	Effective training and exposure to cultural differences around the world can help employees learn to be more successful in a variety of business settings. The increase in both diversity and globalization in business require that employees, especially managers, develop cross-cultural competence to work effectively in international assignments, on cross-cultural teams, with increasingly diverse customers and clients, and to effectively compete or collaborate with competitors, suppliers, partners, and relevant stakeholders, such as governments and other public bodies.

Learning Outcomes

The students who have succeeded in this course;
1. Understand how people, groups, organizations, and societies become infused with culture.
2. Define one’s own culture and the differences from own versus other cultures from an analytical and
conceptual perspective.
3. Analyze the impact of culture on decision making, leadership and motivation.
4. Identify how cultural diversity affects organizations and leaders.
5. Understand the dynamics of cultural change.

Course Content

Describing culture, comparing cultures, how culture works, cross-cultural decision-making, managingcultural change, multicultural work groups and teams, cultural perspectives on leadership,motivation, and structure.
The teaching methods of this course include lecture, case study, educational game, collaborative learning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction	None
2)	No face-to-face class (due to lecturer's workshop participation)	Online learning from weekly reading material on Itslearning
3)	Describing Culture	Review https://www.hofstede- insights.com/country- comparison/
4)	Comparing Culture	Review https://www.hofstede- insights.com/country-
5)	Comparing Culture (cont’d)
6)	How Culture Works	Review https://www.academia.edu/ 6535102/Three_Stories_on _Cultural_Biases
7)	Cross-cultural Decision Making and Cultural Dilemmas
8)	Midterm Exam	None
9)	Managing Cultural Change
10)	Multicultural Work Groups and Teams	Review https://www.rw-3.com/blog/4-benefits-of-global-virtual-teams-and-4-challenges
11)	Cultural Perspectives on Leadership, Motivation, Structure
12)	Group Project Presentations
13)	Group Project Presentations
14)	Group Project Presentations and Course Wrap-up

Sources

Course Notes / Textbooks:
References:	Textbooks:  Browaeys, M-J. and Price, R. (2019). Understanding Cross-Cultural Management, 4th Edition. Pearson.  Thomas, D. C., & Inkson, K. (2021). Cross-Cultural Management. SAGE Publications, Inc. (US).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 10
Homework Assignments	2	% 10
Project	1	% 15
Midterms	1	% 20
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	18	3	54
Project	1	30	30
Homework Assignments	2	15	30
Midterms	1	3	3
Final	1	3	3
Total Workload			162

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising