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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL3541	Employee Communication	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. SELCAN YEŞİLYURT
Course Lecturer(s):	Assist. Prof. SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life.

Learning Outcomes

The students who have succeeded in this course;
1) Define the general terms related to the academic study of organizational communication.
2) To understand and explain theories and perspectives used to examine employee communication.
3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives.
4) Students will be able to demonstrate an understanding of barriers of effective communication.
5) To provide the student with an initial exposure to communication and organizational behavior theory and research.
6) Explain why organizations are resistant to change, and the impact of conflict within the organization.
7) Discuss how power and status influence the normal functioning of organizations and organizational communication
8) Explain how both employee and employer perceptions of each other can impact an organization.
9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances.

Course Content

By explaining the basic communication patterns, employee communication and organizational life processes will be discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course introduction and overview Public Relations, history and evolution
2)	Corporate Communication Organizations and communication function Internal and employee communication
3)	Corporate communication Corporations communicating their vision, mission and values
4)	Culture Hofstede's national cultural dimensions
5)	Hofstede's dimensions of organizational culture
6)	Cultures of the organizations Power culture, role culture, person culture, task culture
7)	Assessing an organizations's culture Midterm
8)	Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership
9)	Communication accommodation theory Accommodation through onvergence and divergence
10)	Group communication theories Groupthink
11)	Organizational assimilation and identification
12)	Employee communication channels Media selection Media richness Traditional channels
13)	Employee communication channels Online channels Intranets Blogs
14)	Change management, preparing employees for times of change Overview

Sources

Course Notes / Textbooks:
References:	Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 40
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Application	1	10	10
Study Hours Out of Class	13	3	39
Midterms	1	15	15
Final	1	15	15
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising