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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3541 | Employee Communication | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assist. Prof. SELCAN YEŞİLYURT |
Course Lecturer(s): |
Assist. Prof. SELCAN YEŞİLYURT |
Recommended Optional Program Components: | None |
Course Objectives: | This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life. |
The students who have succeeded in this course; 1) Define the general terms related to the academic study of organizational communication. 2) To understand and explain theories and perspectives used to examine employee communication. 3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives. 4) Students will be able to demonstrate an understanding of barriers of effective communication. 5) To provide the student with an initial exposure to communication and organizational behavior theory and research. 6) Explain why organizations are resistant to change, and the impact of conflict within the organization. 7) Discuss how power and status influence the normal functioning of organizations and organizational communication 8) Explain how both employee and employer perceptions of each other can impact an organization. 9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances. |
By explaining the basic communication patterns, employee communication and organizational life processes will be discussed. |
Week | Subject | Related Preparation |
1) | Course introduction and overview Public Relations, history and evolution | |
2) | Corporate Communication Organizations and communication function Internal and employee communication | |
3) | Corporate communication Corporations communicating their vision, mission and values | |
4) | Culture Hofstede's national cultural dimensions | |
5) | Hofstede's dimensions of organizational culture | |
6) | Cultures of the organizations Power culture, role culture, person culture, task culture | |
7) | Assessing an organizations's culture Midterm | |
8) | Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership | |
9) | Communication accommodation theory Accommodation through onvergence and divergence | |
10) | Group communication theories Groupthink | |
11) | Organizational assimilation and identification | |
12) | Employee communication channels Media selection Media richness Traditional channels | |
13) | Employee communication channels Online channels Intranets Blogs | |
14) | Change management, preparing employees for times of change Overview |
Course Notes / Textbooks: | |
References: | Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 40 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Application | 1 | 10 | 10 |
Study Hours Out of Class | 13 | 3 | 39 |
Midterms | 1 | 15 | 15 |
Final | 1 | 15 | 15 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |