ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC2053	Sociology of Art and Culture	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AYŞE NİLÜFER NARLI
Recommended Optional Program Components:	Regular visits to art galleries and museums of Istanbul as an extra credit opportunity
Course Objectives:	The students will familiarize themselves with major approaches and theorists in the sociology of arts, acquire basic concepts in aesthetics and interpretive analysis, will examine their own understanding and attitudes to various forms of art, and develop further critical skills to orient themselves in the cultural processes of society. This course combines the sociology of art and culture inaugurated by the classics of Sociology, the Frankfurt School and refined by Pierre Bourdieu. It is a set on a disciplinary border that identify and analyze the social and economic background to the creation of works of art, including visual art, theatre, cinema, and literature. Students will acquire a broad, general knowledge of current debates within both sociology and anthropology at the same time as developing specialist knowledge of the key social, economic and cultural dynamics shaping a range of artistic creativity, digital culture and art pursuits and practices. We will discuss a wide range of social processes and dynamics as they relate to the production, distribution and consumption of ‘mass’, ‘popular’ and ‘high-brow’ cultural forms and artefacts and to think critically about the modes by which they are evaluated and understood. There will be due time to discuss street art and its history, location and creators in the various countries. Different topics are interwoven within the Course. Firstly, we will discuss major theoretical approaches in the sociology of art. Secondly, we will discuss the complex cultural processes linking the visual arts and society in Western modernity as well as in Turkey. In such an endeavor, we will adopt the assumption that artistic expressions are the result of those ongoing processes of ‘social construction’ that take place between artists, their audiences (art critics, curators, the media etc.), their economic and cultural environments as well as their historical and social contexts, different cultural contexts and the extent to which they themselves ‘shape’ artistic phenomena. Moreover, the course introduces students to the ways art and popular culture have been used and misused in nationalist, socialist and social movement discourses and practices in Europe, Asia, Latin America and Africa. We will also learn semiotic analysis to explore the complex codes involved in artistic products.

Learning Outcomes

The students who have succeeded in this course;
(1) Understand sociological discourses about specific Western phenomena of artistic creativity and their uses and reception
(2) Understand various social and human development related functions of art
(3) Examine the relationship between art and culture
(4) Differentiate the social and political context and the participants in the creation and art production process
(5) Develop skills in critical sociological analysis of art objects in terms of indicators of class, age, gender, ethnicity, sexual orientation, and other
(6) Understand street art and new trends in street art
(7) Examine the impact of globalization on the art process
(8) Develop interpretive skills
(9) Develop critical and presentation / speaking skills through in-class assignments and field trips
(10) Develop a wide range of key transferrable skills that are highly valued by employers within a range of professions

Course Content

The course will explore the contemporary sociological studies of the arts with the focus on the following questions: “How is art identified in society?”, “What is the place of art in society?”, “What is the relationship between art and culture?”, “How is art produced, distributed, and consumed?”, “How are artistic tastes differentiated by economic class, status, and education?”, “Can art bring about a better society?” and other.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ders Programı İncelemesi • Beklentiler	Read the syllabus
2)	Approaches to art and society	Presentation Topic 1 Major theories in the sociology of arts: Paul, J. (2005). Art as Weltanschauung: An Overview of Theory in the Sociology of Art. Electronic Journal of Sociology, 1. Art Words and Art Worlds: Becker's art world framework HEYWOOD's book ch 1,2,3 ( Art's World and the Social World ; Towards a Critical Sociology of Art?; The Critical Theory of Art: Modernism and Violence ) Heywood, I. (1997). Social theories of art: a critique. Macmillan International Higher Education
3)		De La Fuente, E. (2007). The New Sociology of Art': Putting Art Back into Social Science Approaches to the Arts. Cultural Sociology, 1(3), 409-425.
4)	Kültürün Kurumsal Üretimi, Bourdieu	Bourdieu, Pierre. 1993. "The Field of Cultural Deadline: Assignment 1 (impression report) Production." Pp. 29-73 in The Field of Cultural Production. N.Y.: Columbia Univ. Press. Pierre Bourdieu Distinction a Social Critique of the Judgment of Taste - introduction of the cultural dimension into sociological study of stratification and classes. • Theory of practice (habitus) x (capital) field practices. • Economic capital, social capital, cultural
5)
6)
7)	Midterm
8)	Oral Presentations	Oral presentation of the research proposal and feed back in the class room (10 minutes for each) Assignment 2: Project Proposal
9)	Oral Presentations	Oral presentation of the research proposal and feed back in the class room (10 minutes for each)
10)	Art and Politics, Cultural politics of art, carnaval	Art, City and Politics Quinn, B. (2005). Arts festivals and the city. Urban studies, 42(5-6), 927-943. Cultural politics of art: Carnaval, Waterman, S. (1998). Carnivals for elites? The cultural politics of arts festivals. Progress in human geography, 22(1), 54-74.
11)	Street Art	Irvine, M. (2012). The work on the street: Street art and visual culture. The handbook of visual culture, 235-278; Awad, S. H., Wagoner, B., & Glaveanu, V. (2017). The street art of resistance. In Resistance in everyday life (pp. 161-180). Springer, Singapore
12)	Semiology: Semiotics	Presentation Topic 7 Barthes, R. (1968). Elements of semiology. Macmillan. https://sites.evergreen.edu/arunchandra/wp-content/uploads/sites/395/2018/07/barthes.pdf
13)	Student Presentations: Final Project	Oral presentation of research project in the classroom and debate
14)	Student Presentations: Final Project	Oral presentation of research project in the classroom and debate

Sources

Course Notes / Textbooks:	Heywood, I. (1997). Social theories of art: a critique. Macmillan International Higher Education. (find it in classromm materials) Gombrich, E. H., & Gombrich, E. H. (1995). The story of art (Vol. 12). London: Phaidon. Tanner, J. (2004). Sociology of art: A reader. Routledge. Ders notları Itslearning kütüphanesinde sağlanmaktadır. Course notes are provided on Its-learning library.
References:	Diğer gerekli okumalar Itslearning üzerinden öğrencilerle paylaşılacaktır. Herhangi bir materyale erişimde sorun yaşarsanız, lütfen dersin öğretim görevlisi ile iletişime geçin. Other required readings will be uploaded to students via Itslearning. If you cannot access any material, please contact the instructor of the course.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Presentation	2	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Presentations / Seminar	1	10	10
Project	1	15	15
Midterms	1	2	2
Final	1	3	3
Total Workload			128

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2