ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3440	Digital Animation	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	None
Course Objectives:	It is crucial for the students to take their technical skills to an advanced level while also broadening their intellectual scope by specializing on different areas. This course is also a necessity for gaining general knowledge about the intersection of communication, art and technology as well as enhancing creativity via interdisciplinary methods to develop skills for realizing projects.

Learning Outcomes

The students who have succeeded in this course;
I. To visualize concepts in time and motion.
II. To be able to understand the language of the visual storytelling.
III. To prepare drafts based on the script (frame, camera, acting, connecting the frames, duration of frames, sound etc.), and to communicate these aspects visually.
IV. To be able to use different media and technologies successfully with respect to the expectations and necessities of the industry.
V. To master several digital animation software such as Toon Boom Storyboard and Harmony.

Course Content

Animation is the act of bringing to life an idea, in its most essential sense. Digital animation is a form of storytelling using digital tools. Nevertheless it has its foundation in narrative, film and graphics. It is sequentially laying out a story in time and in motion. Different methods may be used in order to create an animation since it is the interdisciplinary combination for the exhibition of different kinds of imagery and motion. But the characters, atmosphere, storyline, graphics, sound, timing and editing are the basic ingredients. This course will be covering main concepts, history and techniques related to animation in the first half of the semester. In the second half we would be working on hands-on project by doing several in-class exercises.

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:

Maureen Furniss, Animasyon'un Kutsal Kitabı, Karakalem Kitabevi Yayınları
Scott McCloud. Understanding Comics: The Invisible Art, Perennial
Will Eisner, Graphic Storytelling and Visual Narrative, Poorhouse Press
Additional handouts will be given in the class.

References:

Harold Whitaker and Hohn Halas, Timing for Animation, Focal Press
Hollis, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 1994.
John Canemaker, Treasures of Disney Animation Art, Abbeville Press Publishers
Livingston, Alan & Isabella. Encyclopedia of Graphic Design and Designers. London: Thames & Hudson, 1994.
Marcie Begleiter, From Word To Image, Michael Wiese Productions
Meggs, Philip B., A History of Graphic Design. 3rd Edition. NY: John Wiley & Sons; 1998.
Peter Ettedgui, Production Design And Art Direction, Focal Press
Scott McCloud. Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form, Perennial
http://www.girlsawthesea.net
Grafik Tasarım, Print Magazines

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2