BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4216 | Paybyme -Financial Technology-Fintech | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Course Lecturer(s): |
Prof. Dr. HAKKI ÖZTÜRK |
| Course Objectives: | - Introducing Fintech Market - Providing information about the fundemantals of Payment Systems - Instructing the basic mechanisms of Financial Institutions - Giving insights for vision and mission concepts of Fintech Market |
Learning Outcomes
|
The students who have succeeded in this course; 1) Fintech 101 2) Today and Future of Financial Technologies 3) Payment Systems in Financial Technologies 4) The Place of Mobile Payment in Financial Technologies 5) Risk Management in Financial Technologies 6) Information Security in Financial Technologies 7) Payment and E-Money Institutions 8) Regulations for Financial Technologies 9) The Relation of Financial Technologies with Other Information Technologies and Applications 10) Entreprenurship, Innovation and Management of Oppurtinities in Financial Technology Services 11) Accounting and Taxation in Financial Technology Institutions 12) The Place of Turkey in Fintech Market |
Course Content
| - Fintech Market - Payment Systems - Financial Institutions |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Fintech 101 | What is Fintech? Which solutions does it provide? |
| 2) | Today and Future of Financial Technologies | How will Fintech shape the future regarding financial processes? |
| 3) | Payment Systems in Financial Technologies | From Bitcoin to Mobile Payment, from contactless transactions to vPOS; A view to payment systems |
| 4) | The Place of Mobile Payment in Financial Technologies | The place of Mobile Payments in Fintech world, the importance of Mobile Payments in digital services. A Country based view of Mobile Payment System in the world |
| 5) | Risk Management in Financial Technologies | Fradulent cases, prevention of those cases, the view of risk managements in Fintechs from law point |
| 6) | Information Security in Financial Technologies | The importance of information security in financial technologies, crucial points, data privacy and sustainability |
| 7) | Payment and E-Money Institutions | Definition of Payment and E-Money Insititutions in Turkey, capital structures, main purposes and their place Fintech world |
| 8) | Regulations for Financial Technologies | What are the legal regulations of companies in Fintech world? Sanctions they are facing? Action steps for compliancy to these regulations? |
| 9) | The Relation of Financial Technologies with Other Information Technologies and Applications | The relations of mobile phones, beacons cash registers..etc with Fintech |
| 10) | Entreprenurship, Innovation and Management of Oppurtinities in Financial Technology Services | Creating new opportunities in the ever improving world of Fintech, providing new alternatives, creating new solutions for demands, assesment of these subjects with exemplary cases |
| 11) | Accounting and Taxation in Financial Technology Institutions | What is transaction volume of Fintechs? How accounting works? How the funds are conserved? How taxations work? |
| 12) | The Place of Turkey in Fintech Market | Where is Turkey in global Fintech Market? |
| 13) | Why Angel Investors are Closely Interested with Finteh Projects? | The reason behind the popularity of Fintech projects? What lies beneath this interest? |
| 14) | Interview with CEO of PaybyMe | Interview with CEO of PaybyMe about Fintech |
Sources
| Course Notes / Textbooks: | |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 30 | 2 | 60 |
| Midterms | 1 | 25 | 25 |
| Final | 1 | 25 | 25 |
| Total Workload | 152 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |