ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1366	Practicing Sustainability	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. AHU ERGEN
Course Objectives:	The aim of the course is to provide students with information about how to integrate sustainability into daily life and business life. and to gain skills. In this course, sustainable development goals, sustainable consumption, business world It is aimed to raise awareness among students about sustainability practices.

Learning Outcomes

The students who have succeeded in this course;
The student who successfully completes this course:
1) Knows sustainable practices in daily life and business world
2) Understands the factors that hinder sustainable consumption
3) Knows human behaviors that support sustainability
4) Understands the role of consumers in finding solutions to sustainability-related problems
5) Knows sustainable development goals
6) Understand the role of businesses in finding solutions to sustainability-related problems
7) Have knowledge about sustainable ways of doing business

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Meeting and reviewing the program
2)	Global Risks - Opportunities
3)	Sustainability
4)	Sustainable Development
5)	UN Sustainable Development Goals
6)	UN Sustainable Development Goals
7)	Quiz
8)	No Lesson
9)	Sustainable Consumption
10)	Sustainable Consumption
11)	Doing Sustainable Business Formats
12)	Quiz
13)	Doing Sustainable Business Formats
14)	Circular Economy

Sources

Course Notes / Textbooks:

References:

UNDP Türkiye, https://www.tr.undp.org/content/turkey/tr/home/sustainable-development-goals.html
Atlas of Sustainable Development Goals, https://datatopics.worldbank.org/sdgatlas/
Dünya Ekonomik Forumu, https://www.weforum.org/
Hedefler için İş Dünyası, https://www.business4goals.org/
Jeffrey D. Sachs, “Sürdürülebilir Kalkınma Çağı”, Yeditepe Üniversitesi Yayınları.
Canan Madran; Mustafa Tanyeri, Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm,
Akademisyen Kitabevi.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 25
Presentation	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3