ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0610	Innovative Leadership	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	This course is organized as an intensive seminar. Student participation and idea generation is central to the success of the semester. By the end of this semester, I expect the students to be able to: -Understand key theoretical concepts on decision theory and behavioral economics, -Identify social and psychological factors that shape leadership, and -Develop an understanding of social networks for leadership development.

Learning Outcomes

The students who have succeeded in this course;

Course Content

This course explores the interplay between social networks&leadership. This course begins with an exploration of the meaning of leadership& then examines the ways in which the social networksshape it. Particular attention is paid to the role that knowledge economy of the 21st century play in shaping new definitions of leadership.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introductions
2)	Decision Theory	Kahneman (Chapter 1-2)
3)	Decision Theory	Kahneman (Chapter 3-4)
4)	Behavioral Economics	Thaler&SunsteinChapter 1 and Chapter 2 Project Goal: Specify your leadership goal.
5)	Behavioral Economics	Thaler&SunsteinChapter 3 and Chapter 4 Step 1 Due.
6)	Leadership Development	Gladwell Chapter 1-2
7)	Leadership Development	Gladwell Chapter 3-4
8)	Leadershıp Development	Gladwell Chapter 5-6
9)	Leadership Development	Gladwell Chapter 7-9
10)	Social Networks	Gardner & Davis Chapters 1-2
11)	Social Networks	Gardner & Davis Chapters 3-4
12)	Social Networks	Gardner & Davis Chapter 5-6
13)	Presentations	6 (10 min each) 10 min presentation
14)	Presentations	6 (10 min each) 10 min presentation

Sources

Course Notes / Textbooks:	Thinking Fast and Slow Daniel Kahneman 2011-B00BR9XU96 Nudge: Improving Decisions about Health, Wealth, and Happiness Thaler&Sunstein-2009-014311526X Outliers: The Story of Success-Malcom Gladwell-2008-0141036257 The App Generation-Gardner & Davis 2013-0300196210
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3