ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP1115 | Introduction to Art History | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to ensure the correct and appropriate use of concepts in the historical process of art. Mesopotamian (Sumerian-Assyrian-Babylonian-Akkadian), Egyptian, Greek, Roman, Early Christian, Byzantine and European art forms the general line of the course, starting with prehistoric times and developing in different chronological times and geographies. The stylistic characteristics of different cultures, their interaction styles, their formations and functions in the geographical regions they are located in will be discussed. Architecture, plastic arts, painting and sculpture, which are discussed under the determined subject headings, will be explained with examples and presented with the support of visual materials and video demonstrations. |
The students who have succeeded in this course; When you successfully complete this course you will be able to do the following. -You will be able to define the distinctive and distinctive features of different cultures. -You will learn the ability to distinguish periodic and regional stylistic differences between cultures. -You will gain aesthetic experiences. -Your visual analysis skills will improve. -You will learn the ability to synthesize between the artist and the work. -You will be equipped with the knowledge of past cultures and establish interdisciplinary connections. |
To grow up as individuals who are sensitive to people, society, past cultures, gain competence and ethical responsibility in their profession, adopt development as a principle, use information and communication technologies effectively, and think creatively and critically. |
Week | Subject | Related Preparation |
1) | The content of the course will be explained Examining the course syllabus expectations | |
2) | The question of what is art will be discussed. There will be an introduction to prehistoric times. Mesopotamian arts will be explained with examples (Sumer-Assyria-Babylon and Akkad architecture and architecture of civilizations sculpture arts will be discussed) Presentation with explanation of the subject and short video screening | |
3) | Ancient Egyptian Art, Pyramids (architecture, painting and sculpture art) Presentation with explanation of the subject | |
4) | Ancient Greek Art outline will be explained with examples (architecture, painting and sculpture) Presentation with topic explanation | |
5) | Roman art will be explained with examples (architecture, painting, sculpture and social life) Presentation with narration | |
6) | Istanbul Archeology Museum Application in the museum | |
7) | itslearning | |
8) | The birth and development of Early Christianity and Byzantine Art Exam-1 | 2nd and 6th You are responsible for the lessons of the week |
9) | From the beginning to the present Narrated presentation on Kariye | |
10) | Underground Istanbul City Documentary video screening | |
11) | European Art I (Renaissance-Mannerism-Baroque arts; painting and sculpture) Presentation with explanation of the subject | |
12) | European Art II Neoclassicism-Realism-Romanticism Impressionism-Expressionism Theme is explained presentation | |
13) | Quiz -2- | You are responsible for the lessons of weeks 8 and 12 |
14) | Cities and Shadows Florence-Rome Michelangelo Documentary video screening |
Course Notes / Textbooks: | |
References: | Ders Kaynakları ERMAN, James S., Distance Points: Essays in Theory and Renaissance Art and Architecture, MIT Pres, Cambridge. AKURGAL, Ekrem, Anadolu Uygarlıkları, Net Yayınları, İstanbul 2000 ANONİM, Eczacıbaşı Sanat Sözlüğü, İstanbul 2008. ATASOY, Nurhan, Avrupa Sanatı, İstanbul 1985 BAYNES, Ken, Toplumda Sanat (Çeviren Yusuf Atılgan) YKY, İstanbul, 2002 BENTON, Jonetta Rebold- DI YANNI, Robert. Art and Culture, An Introduction to the Humanities, LYNTON, N.,Modern Sanatın Öyküsü MIEROOP, Marc V. de, (çeviren Sinem Gül), Eski Yakındoğu Tarihi, Homer kitabevi, İstanbul 2018 MEMİŞ, Ekrem, Eskiçağda Mezopotamya, Ekin Kitabevi, Bursa 2007 MULLER, EMILE, Joseph, Modern Sanat, İstanbul 1972 MURRAY, P., The Architecture of the Italian Renaissance, Schocken Books, New York, 1970. NAUMANN, Rudolf, Eski Anadolu Mimarlığı, TTK Basımevi, Ankara 1975 PANOFSKY, E., Gotik Mimarlık ve Skolastik Felsefe,Kabalcı Yayınevi,1998. PRIENE, Ortaçağ’da Kentler REYHAN, Esma-Cengiz,Tülin, Eski Çağ Tarihi ve Uygarlığı, Grafiker Yayınları, Ankara 2015 RODLAY, L., Byzantine Art and Archeology SEVİN, Veli, Assur Resim Sanatı, Ankara 2014 SADIKOĞLU, Perihan, Antik Mısır Sanatı ve Tarihsel Akıştan Günümüze Etkiler, İstanbul 2007 SİNEMOĞLU, Nermin, Sanat Tarihi Tarih Öncesinden Bizansa, İstanbul 1984 TANSUĞ, Sezer, Resim Sanatının Tarihi, Remzi Kitabevi, İstanbul 1995 TURANİ, Adnan, Dünya Sanat Tarihi, İş Bankası Kültür Yayınları, Ankara 1979 TOPRAK, Burhan, Sanat Tarihi 1,2,3, Güzel Sanatlar Akademisi Yayınları, İstanbul 1960 ÜSTÜNİPEK, Mehmet-ÜSTÜNİPEK,Şeyda, Sanat Tarihine Giriş, Artes Yayınları, İstanbul 2012 WÖLFFLIN, H., Sanat Tarihinin Temel Kavramları,İstanbul,1985 WARREN, Davis Harris Von Love. History of the World. Volume I BREWER, Douglas J., Mısır ve Mısırlılar, Arkadaş Yayınları, Ankara 2011 BLUNT, Anthony, Artistic Theory in Italy 1450-1600, Oxford University Pres, London. BOORDMAN, John, Yunan Sanatı, London 1996 BURKE, P., Rönesans, Babil Kitapları, İstanbul. BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. CARPENTER, Thomas H., Antik Yunan’da Sanat ve Mitoloji, Homer Kitabevi, İstanbul, 2002 CASSOU, Jean, Sembolizm, Remzi Kitabevi, İstanbul 1998 CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit. DUBY, George, Ortaçağ İnsanları ve Kültürü, İmge Kitabevi ERHAT, Azra; Mitoloji Sözlüğü, Remzi Yay. FRIEDELL, Egon, Antik Yunan’ın Kültür Tarihi, Dost Kitabevi, Ankara, 2003. GOMBRICH, E. H. Sanatın Öyküsü (Çeviren Bedrettin Cömert), Remzi Kitabevi, İstanbul 1976 GÖNÜLAL, Özand, Avrupa Sanatı I Ortaçağ ve Rönesans, Ankara 2005 GÜNDÜZ, Altay, Mezopotamya ve Eski Mısır, Büke Yayınları, İstanbul 2002 HAMILTON, Edith, Mitologya, Çev. Ülkü Tamer, Varlık Yay. İstanbul 2010. HARTT, Friedrich. Art, A History of Painting, Sculpture, Architecture, Fourth Edition. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 2 | % 40 |
Final | 1 | % 55 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 45 | |
PERCENTAGE OF FINAL WORK | % 55 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 1 | 20 | 20 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |