ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0702	Critical Thinking and Literary Criticism	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Assoc. Prof. GÖKSEL AYMAZ
Recommended Optional Program Components:	None
Course Objectives:	This course is a survey of major critical approaches, from Aristotle's Poetics to Romanticism. It aims to familiarize students with some of the main themes and currents of literary theory by dealing with the questions as what is literature, how is it produced, how can it be understood, and what is its purpose?

Learning Outcomes

The students who have succeeded in this course;
1. You will be informed about the ways humans relate to reality.
2. You will be introduced to "critical thinking" as the dynamic form of human relationship with reality.
3. You will understand the importance of critical thinking in human history and today.
4. You will learn that literature is a way of establishing a relationship with reality.
5. You will gain the ability to make critical observations about both themselves and the world they live in through the classics of literature.
6. You will demonstrate knowledge of the terminology related to literary criticism
7. You will recognize the value of multiple perspectives and develop competence in giving and receiving constructive criticism;

Course Content

Literary Criticim and Classical Antiquity
Medieval Literary Criticism
Literary Criticism in the Renaissance Period
Literary Criticism in the 17th and 18th centuries
End of the Classical Tradition
Romanticism(s)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Giriş
2)	On critical thinking and literary criticism Man and reality: Man's ways of relating to reality
3)	Types of knowledge regarding reality: Dogma, Episteme, Image
4)	Critical thinking and reality
5)	Reality in literature and critical thinking
6)	Ancient Greek thought and the birth of tragedy
7)	Medieval world and literary utopia Dante (“Letter to Can Grande Della Scala”dan parçalar) Boccaccio (Life of Dante, Genealogy of the Gentile Gods’tan parçalar)
8)	Midterm Week
9)	Enlightenment thought and modern literature: Faust
10)	Critique of the modern world I: Father Goriot, Mdam Bovary and Red and Black
11)	Critique of the modern world II: A Hero of Our Times, Notes from the Underground and Anna Karenina
12)	Anti-humanism in the 20th century: Transformation, the Foreign and Waiting for Godot
13)	Third world humanism: Sabahattin Ali and Sait Faik stories
14)	General Overview

Sources

Course Notes / Textbooks:	T. S. Dorsch, Classical Literary Criticism, London: Penguin Books, 1969. M. H. Abrams, The Mirror and the Lamp, New York: Oxford Univ. Press, 1953. Berna Moran, Edebiyat Kuramları ve Eleştiri, İstanbul: İletişim Yayınları, 1999. The Norton Anthology of Theory and Criticism, ed.Vincent B. Leitch, New York: Norton, 2001
References:	- Charles Baudelaire, Paris Sıkıntısı (ç.Tahsin Yücel), Türkiye İş Bankası Yayınları - Nikolay V. Gogol, Petersburg Öyküleri (ç.Ergin Altay), İletişim Yayınları - Sabahattin Âli, Seçme Öyküler, Kor Yayınları - Sait Faik Abasıyanık, Seçme Hikâyeler, Türkiye İş Bankası Yayınları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Midterms	1	2	2
Final	1	2	2
Total Workload			95

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2