ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0702 | Critical Thinking and Literary Criticism | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Assoc. Prof. GÖKSEL AYMAZ |
Recommended Optional Program Components: | None |
Course Objectives: | This course is a survey of major critical approaches, from Aristotle's Poetics to Romanticism. It aims to familiarize students with some of the main themes and currents of literary theory by dealing with the questions as what is literature, how is it produced, how can it be understood, and what is its purpose? |
The students who have succeeded in this course; • understanding of major critical approaches; • knowledge of selected prominent critics and their works; • some of the skills necessary for critical thinking and literary criticism. • to demonstrate an understanding of the importance of the literature and the role of criticism in deciphering cultural production and social change; • to demonstrate knowledge of the terminology related to literary criticism; • to demonstrate oral presentation skills as they relate to literary and cultural studies; • to demonstrate skills to integrate and compare the knowledge from this course with other culture courses • to recognize the value of multiple perspectives and develop competence in giving and receiving constructive criticism; • to identify and decipher the aesthetic, political, and cultural importance of literature. |
Literary Criticim and Classical Antiquity Medieval Literary Criticism Literary Criticism in the Renaissance Period Literary Criticism in the 17th and 18th centuries End of the Classical Tradition Romanticism(s) |
Week | Subject | Related Preparation |
1) | Giriş | |
2) | On critical thinking and literary criticism | |
3) | Literary Criticism and Classical Antiquity | Plato (excerpts from Republic Book II, III & X; Ion) Aristotle (Poetics) |
4) | Literary Criticim and Classical Antiquity | Horace (excerpts from Ars Poetica) Longinus (excerpts from “On The Sublime”) |
5) | Medieval Literary Criticism | St. Augustine (excerpts from On Christian Doctrine) Aquinas, (excerpts from The Nature and Domain of Sacred Doctrine) |
6) | Medieval Literary Criticism | Dante (excerpts from “Letter to Can Grande Della Scala”) Boccaccio (excerpts from Life of Dante, Genealogy of the Gentile Gods) |
7) | Literary Criticism in the Renaissance Period | Sir Philip Sidney (excerpts from “An Apology for Poetry”) Francis Bacon (excerpts from The Advancement of Learning) |
8) | Literary Criticism in the 17th and 18th centuries | John Dryden (excerpts from Essay on Dramatic Poesy) Jonathan Swift (excerpts from The Battle of the Books) |
9) | Literary Criticism in the 17th and 18th centuries | Alexander Pope (excerpts from An Essay on Criticism) |
10) | End of the Classical Tradition | Samuel Johnson (excerpts from “Preface to Shakespeare”) |
11) | Romanticism(s) | Criticism:The Major Texts, “Introduction” (Romanticism and After) |
12) | Romanticism(s) | Kant (excerpts from Critique of Judgement) Schelling (excerpts On the Relation of the Plastic Arts to Nature) |
13) | Romanticism(s) | William Wordsworth (excerpts from “Preface to Lyrical Ballads”) Samuel Taylor Coleridge (excerpts from Biographia Literaria) |
14) | Concluding Remarks & General Review |
Course Notes / Textbooks: | T. S. Dorsch, Classical Literary Criticism, London: Penguin Books, 1969. M. H. Abrams, The Mirror and the Lamp, New York: Oxford Univ. Press, 1953. Berna Moran, Edebiyat Kuramları ve Eleştiri, İstanbul: İletişim Yayınları, 1999. The Norton Anthology of Theory and Criticism, ed.Vincent B. Leitch, New York: Norton, 2001 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Midterms | 1 | 10 | 10 |
Final | 1 | 20 | 20 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |