ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4005	Global Economics	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	This course aims to understand macro economic imbalances at the global level, discuss their consequences on the global economy and main national economies.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will acquire a solid understanding of following concepts:
1) Understand macro economic imbalances at the global level, discuss their consequences on the global economy and main national economies (USA, China…)
2) Analyze the emergence of the debt crises in UE and discuss proposed solutions
3) Understand the theoretical premises of a monetary union and discuss these premises within the context of EMU
4) Understand the climate debate, analyzing contradictory positions among nations and evaluate the argumentations from a economic rationality
5) Analyze long run dynamics of energy supply and demand and discuss their economic and political consequences

Course Content

Macroeconomic Imbalances in the World Economy(High Savings versus Low Savings)
Deficiencies of the International Monetary System
Debt Crisis in the European Union
Sustainability of European Monetary Union and its Future
Inflation and Its Consequences
Energy Prices in the Long Run and its Consequences on World Economy and Politics

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Era of World Wars and Closing in: First half of the 20th Century
3)	Industrial Revolution and Free Trade: 19th Century
4)	Late Industrializations and the Emergence of the New Word Economy
5)	An unbalanced world trade growth and Macroeconomic Imbalances
6)	An unbalanced world trade growth and Macroeconomic Imbalances
7)	Need of a Stable International Monetary System
8)	Midterm
9)	Construction of Europe: Hopes and Disappointments
10)	Pressures on Resources, particularly on fossil energy
11)	Growing population and food scarcity
12)	Growing population and food scarcity
13)	Aging Populations and Populations in Transition
14)	Aging Populations and Populations in Transition

Sources

Course Notes / Textbooks:	Economics and the Global Environment; Charles S. Pearson / Cambridge University Press.
References:	Various handouts

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Homework Assignments	12	37
Midterms	1	7
Final	1	10
Total Workload		138

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising