Week |
Subject |
Related Preparation |
1) |
Introduction to photography and basic principles.
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2) |
Introduction to darkroom, equipment, materials. |
Working on the assignments. |
3) |
Types of photographic film, basic film processing principles. Assignment I: Film processing.
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Working on the assignments.
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4) |
Printing techniques.
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Working on the assignments.
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5) |
Types of papers, paper development principles.
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Working on the assignments. |
6) |
Contrast in print, expressing one's own style. Assignment II: 5 prints.
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Working on the assignments. |
7) |
Safelight test.
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Working on the assignments.
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8) |
The relationship of film processing to film density.
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Working on the assignments.
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9) |
Characteristics of black & white print and examples from pioneer photographers. Assignment III: 5 prints.
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Working on the assignments. |
10) |
Exposing films according to subject matter and printing technique.
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Working on the assignments. |
11) |
Keeping prints and films safe, and preparing a portfolio.
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Working on the assignments.
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12) |
Light-meters and light metering techniques. Assignment IV: 5 prints on a given subject.
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Working on the assignments.
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13) |
Applying contrast filters, and using variable contrast values on a same print I.
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Working on the assignments.
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14) |
Applying contrast filters, and using variable contrast values on a same print II.
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Working on the assignments.
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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