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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0622	Creative Thinking and Entrepreneurship	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ŞAFAK ŞAHİN
Course Lecturer(s):	Assist. Prof. ŞAFAK ŞAHİN
Course Objectives:	The goal of this course is to help you learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies especially for business models and entrepreneur ideas to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, small businesses and entrepreneurs. By this way the course will bring theory together with the practical giving much importance to the practical development and knowledge. The course will depend on the the effective interaction between the instructor and students. By the end of the course the students will be able to realize creative solutions to different business or marketing problems within the light of creative thinking strategies.

Learning Outcomes

The students who have succeeded in this course;
I. This course provides an overview of the major theories and current issues in the field of creativity.
II. Demonstrate specific techniques for enhancing their own creative abilities and communicate their ideas for new business models and entreprenues with confidence.
III. An increased understanding of the creative person, the creative process and the techniques for enhancing creative functioning.
IV. Identify their own creative strengths and weaknesses.

Course Content

What is Creativity and Innovation?
Individual Creativity
Idea Generation Techniques
Developing the Right Environment for Creative Entrepreneurship
Creativity and Innovation in Entrepreneurship
Where Does Creativity Fit into the Business Problem Solving Process?
Defining the Problem
Creative Techniques for New Business Models
Encouraging Creativity In A Team

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	- Setting the groups and sharing the course process -What is creativity, creative idea and creative thinking?
2)	The four ways of creativity. Homework evaluation/case study analyses.
3)	Idea generation techniques 1
4)	Idea generation techniques
5)	Creative thinking strategies for business models
6)	How to focus on new business: Learning new ways of seeing.
7)	Ideas, opportunities and innovation at entrepreneurship 1
8)	Ideas, opportunities and innovation at entrepreneurship 2 - Midterm
9)	Creating ideas in practice. Homework evaluation/case study analyses. Recommended book evaluation.
10)	Project presentations
11)	Project presentations 2th and evaluation.
12)	Creating an innovative work environment.
13)	The ways, techniques and models of creative presentation of business models.
14)	General assessment

Sources

Course Notes / Textbooks:	CRACKING CREATIVITY – Micheal Mihalko Innovation and Entrepreneurship - Peter F. Drucker
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Presentation	2	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	3	3	9
Study Hours Out of Class	4	3	12
Presentations / Seminar	3	10	30
Homework Assignments	1	3	3
Midterms	1	10	10
Final	1	15	15
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3