ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4901	Turkish Cinema I	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. DENİZ GÜRGEN
Course Lecturer(s):	Assist. Prof. DENİZ GÜRGEN
Recommended Optional Program Components:	None
Course Objectives:	This course aims to evaluate the cinema of Turkey before the 1990s in its socio-political, economical and cultural context.

Learning Outcomes

The students who have succeeded in this course;
1. Understand the History of Cinema in Turkey by acquiring foundational knowledge about the history of Turkish cinema, with a particular focus on the development and influence of Yeşilçam Cinema.
2. Connect Cinema in Turkey and National History through examining the connections between Turkey's historical developments and their reflections in Turkish cinema, highlighting cultural and social influence
3. Critically Evaluate Modernization and Cinema by developing the ability to problematize the relationship between Turkey's modernization process and its impact on the themes, narratives, and production of Turkish cinema.
4. Apply Theoretical Perspectives to Film Analys Gain in interpreting and analyzing films using relevant cinematic theories and critical perspectives.
5. Assess Yeşilçam Cinema within the framework of popular film genres and movements, identifying its defining characteristics, cultural significance, and legacy.

Course Content

This course explores the socio-cultural, historical and ideological background of cinema in Turkey until the 1990s. The cinema of Turkey is evaluated in relation to the modernization process in Turkey and Turkish modernity. The narrative form and content of the chosen films are analyzed from multiple theoretical perspectives and films of particular eras in the cinema of Turkey are discussed in the context of concepts such as identity, migration, gender and urbanization.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Syllabus
2)	Discussions on the Concept of National Cinema	Aşk Filmlerinin Unutulmaz Yönetmeni (1990)
3)	The Modernization Process Cinema between 1910 and 1922 and film screening as a spectatorial practice The impact of traditional arts on cinema in Turkey The Period of Theater Men The Period of Transition	Films: Muhsin Ertuğrul- Ateşten Gömlek (1923) Muhsin Ertuğrul - Bir Millet Uyanıyor (1932) Lütfi Akad - Vurun Kahpeye (1949) Faruk Kenç - Yılmaz Ali (1940) Turgut Demirağ - Bir Dağ Masalı (1947)
3)	The Period of Cinema Men	Film: Lütfi Akad - Kanun Namına (1952)
4)	The Period of Cinema Men	Film: Memduh Ün - Üç Arkadaş (1958)
5)	Yeşilçam as an Industry	Arslan, Savaş. Cinema in Turkey: A New Critical History, pp.97-124 Abisel, Nilgün. Türk Sinemasi Üzerine Yazilar
6)	Yeşilçam as an Industry II	Arslan, Savaş. Cinema in Turkey: A New Critical History, pp.97-124 Abisel, Nilgün. Türk Sinemasi Üzerine Yazilar
7)	Genres and Narration in Yeşilçam	Arslan, Savaş. Cinema in Turkey: A New Critical History, pp.125-199 Abisel, Nilgün. Çok Tuhaf Çok Tanıdık Vesikalı Yarim Üzerine
8)	Midterm
9)	Popular Cinema and Historiography: Historical Films of Independence War	Özgüç, Agah. Kurtuluş Savaşı Filmleri, Antrakt 1990 pp.14-19
10)	Yeşilçam in 80’s Cinema in Turkey in 90’s	Arslan, Savaş. Cinema in Turkey: A New Critical History, pp. 201-272
11)	Auteur Cinema	Film: Ömer Kavur - Anayurt Oteli (1987)
12)	Women's Films	Film: Atıf Yılmaz - Adı Vasfiye (1985)
13)	Discussions on New Cinema in Turkey
14)	Final Presentations

Sources

Course Notes / Textbooks:

Abisel, Nilgün (2006). Türk Sineması Üzerine Yazılar. İstanbul: Phoenix Yayınları

Adanır, Oğuz (2006). Kültür, Politika ve Sinema. İstanbul: +1 yayınları

Akser, Murat (2009). Yılmaz Güney’s Beautiful Losers: Idiom and Performance in Turkish Political Film. Cinema and Politics: Turkish Cinema and Europe içinde. Deniz Bayrakdar (Ed.). UK: Cambridge Scholars Publishing

Arslan, Savaş (2010). Cinema in Turkey: A New Critical History. New York: Oxford University Press

Arslan, Umut Tümay (2010). Mazi Kabrinin Hortlakları. İstanbul: Metis Yayınları

Dönmez-Colin, Gönül (2008). Turkish Cinema: Identity, Distance and Belonging. London: Reaktion Books

Erdoğan, Nezih. “Yeşilçam’da Sessiz Bedenler, Bedensiz Sesler”. http://www.neziherdogan.net/articles/filmsoundtr/bedenses.htm

Erdoğan, Nezih (1995). “Ulusal Kimlik, Kolonyal Söylem ve Yeşilçam Melodramı”. Toplum ve Bilim. Sayı:67, ss.178-196

Evren, Burçak (2014). Yücel Çakmaklı: Milli Sinemanın Kurucusu. İstanbul: Küre Yayınları

Kayalı, Kurtuluş (1994). Yönetmenler Çerçevesinde Türk Sineması. Ankara: Ayyıldız Yayınları

Mutlu, Dilek Kaya (2007). “The Russian Monument at Ayastefanos: Between Defeat and Revenge, Remembering and Forgetting”. Middle Eastern Studies. 43:1, ss.75-86

Mutlu, Dilek Kaya (2010). “Between Tradition and Modernity: Yeşilçam Melodrama, Its Stars and Their Audiences”. Middle Eastern Studies. 46:3, ss.417-431

Özön, Nijat (2010). Türk Sineması Tarihi. İstanbul: Doruk Yayınları

Scognamillo, Giovanni (1998). Türk Sinema Tarihi. İstanbul: Kabalcı Yayınları

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 20
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	48
Presentations / Seminar	1	5
Project	1	4
Homework Assignments	1	4
Midterms	2	12
Final	2	8
Total Workload		123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2