ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN2104	Database Management Systems	Spring	3	2	4	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TAMER UÇAR
Course Lecturer(s):	Assist. Prof. TAMER UÇAR RA SEVGİ CANPOLAT Assist. Prof. ÖZGÜR ERKUT ŞAHİN RA MERVE ARITÜRK Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	The students will have the ability to analyze and design databases using the entity-relationship model. They will have the ability to define database querying techniques such as relational algebra and SQL. Besides these topics, the students will have the ability to identify relational database design approaches, indexing, query processing, and query optimization. Students will be able to define basic data analysis and data mining concepts.

Learning Outcomes

The students who have succeeded in this course;
1. Define the entity-relationship model.
2. Define the relational data model.
3. Define the relational algebra query language.
4. Define the SQL language.
5. Identify the relational database design approach.
6. Identify indexing, query processing and query optimization.
7. Define basic data analysis and data mining concepts.

Course Content

The course content is composed of entity-relationship model, relational data model, relational algebra, SQL, relational database design, indexing, query processing, query optimization, data analysis and data mining related topics.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Database Management Systems
2)	Entity-Relationship Model
3)	Introduction to Relational Data Model
4)	Relational Algebra
5)	Relational Algebra
6)	Structured Query Language (SQL)
7)	Structured Query Language (SQL)
8)	Midterm Exam
9)	Relational Database Design
10)	Relational Database Design
11)	Relational Database Design
12)	Indexing and Query Processing
13)	Query Processing and Query Optimization
14)	Introduction to Data Analysis and Data Mining Concepts

Sources

Course Notes / Textbooks:	A. Silberschatz, H. F. Korth, S. Sudarshan, “Database System Concepts”, 6th edition, McGraw Hill R. Elmasri, S. Navathe, “Fundamentals of Database Systems”, 7th edition, Pearson
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 25
Midterms	1	% 35
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Total Workload

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2