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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3125	Traditional and Modern Turkish Arts	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. İPEK TORUN
Recommended Optional Program Components:	None
Course Objectives:	This course aims to investigate traditional Turkish arts within a perspective of contemporary Western art and design, to explore the influences of traditional arts modern artists, in comparison with Eastern Asia, Middle East and Africa.

Learning Outcomes

The students who have succeeded in this course;
I.Students will be able to distinguish the forms in traditional Turkish arts.
a.Tezhip
b.Ebru (marble painting)
c.Hat (caligraphy)
d. Wood and glass work in architecture
e.Ceramics
f.Weawing and carpets
g.Pottery
h.Local handcrafts
II.Students will explore the modern artists inspired by traditional Turkish arts.
III.Students will identify the use of traditional forms and styles in other cultures.
a.Traditional elements in Japanese and Eastern Asian arts
b.Traditional elements in art of Middle Eastern countries.
c. Traditional elements in African arts

Course Content

Course is structured as two periods. At the first period, students are informed on traditional forms of Turkish art. Second period focuses on the use of traditional motives, materials, techniques or style in modern artwork and design artifacts.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Tezhip; History, classic examples and modern works
2)	Hat (caligraphy); History, classic examples and modern works
3)	Wood and glasswork; classic examples and modern works
4)	Ceramic tiling and ceramic pottery; History, classic examples and modern works
5)	Field trip to Blue Mosque for project I
6)	Ebrû (Marble Painting) ; History, classic examples and modern works
7)	Local traditional arts
8)	Field trip to Museum of Turkish & Islamic Arts for Project I Assignment: Project I; develop a concept for an original artwork and create an artifact involving motives or forms from traditional on Turkish Arts.
9)	Exploring traditional motives in contemporay art of Eastern Asia
10)	Exploring traditional motives in contemporay art of Middle East
11)	Exploring traditional motives in contemporay art of Africa, and America
12)	Project I presentations
13)	Use of traditional Turkish motives, materials, techniques and style in modern art.
14)	Use of traditional Turkish motives, materials, techniques and style in modern design.

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 50
Field Work	2	% 20
Project	1	% 10
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	10	30
Field Work	3	20
Study Hours Out of Class	13	37
Presentations / Seminar	1	3
Project	6	28
Final	1	4
Total Workload		122

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2