ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LOG4004 | Management of Maritime Organizations | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. MEHMET SITKI SAYGILI |
Recommended Optional Program Components: | None |
Course Objectives: | To provide a broad overview of the role of government in policy formulation and the administration of maritime affairs. To define and examine “maritime administration” conceptually and in terms of governance and organizational structure using modern management methodologies and techniques, such as management by objectives (MBO), rational planning and new public management (NPM) in the maritime context. To provide an overview of the various international institutions involved in shipping and maritime affairs, including UN agencies and inter-governmental and non-governmental organizations and their interrelationships. |
The students who have succeeded in this course; After attending this course students will be able to: 1. Understand the role of the government in policy formulation and the administration of maritime affairs, 2. Appreciate the concept of maritime management, organization and governance 3. Apply modern management methodologies including rational planning and new management models. 4. Analyze maritime safety and tasks of maritime. |
1. Maritime Economics 2. Maritime Management and Organization 3. Container Logistics |
Week | Subject | Related Preparation |
1) | Maritime economics and finance | |
2) | Maritime economics and finance | |
3) | Maritime law | |
4) | Maritime operations | |
5) | Maritime management | |
6) | Maritime technology | |
7) | Maritime environmental issues | |
8) | Marketing of marine services | |
9) | Strategic planning for ports & shipping business | |
10) | Strategic planning for ports & shipping business | |
11) | Security studies, accident investigation & crisis management | |
12) | Security studies, accident investigation & crisis management | |
13) | Risk Management | |
14) | Risk management |
Course Notes / Textbooks: | Hocanın ders notları |
References: | Lecture Notes |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Quizzes | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |