ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1824	Modern Logic	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	To make students to be acquainted with the subject-matters and concepts of modern logic and to learn the way of thinking about those subject-matters and concepts.

Learning Outcomes

The students who have succeeded in this course;
After successfully completing this course the student will be able
•Recognises problems of modern logic.
•Identifies the relation of modern logic and other disciplines.
•Tells the difference between modern and classic logic. •Correlates between logic and mathematics.
•Tells proposition and reasoning by symbols.

Course Content

Modern logic, Logic of truth function, Method of formal inference, Quantification logic, Philosophy of logic.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Introduction to modern logic	Course notes
3)	Logic of truth function	Course notes
4)	Logic of truth function	Course notes
5)	Logic of truth function	Course notes
6)	Method of formal inference	Course notes
7)	Method of formal inference	Course notes
8)	Quantification logic	Course notes
9)	Quantification logic	Course notes
10)	Axiomatic method	Course notes
11)	Axiomatic method	Course notes
12)	Problems about logic	Course notes
13)	Philosophy, science, logic	Course notes
14)	Philosophy of logic	Course notes

Sources

Course Notes / Textbooks:
References:	Doğan Özlem, Mantık, İstanbul 1996 Cemal Yıldırım, Mantık ‘Doğru Düşünme Yöntemi’ Bilgi yayınevi Teo Grunberg, Sembolik Mantık, El Kitabı, ODTÜ Geliştirme Vakfı Yayıncılık

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Homework Assignments	2	10	20
Midterms	1	15	15
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3