ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM2008	Production and Operations Management	Spring	3	2	4	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SAİT GÜL
Course Lecturer(s):	Assoc. Prof. ADNAN ÇORUM Prof. Dr. GÜL TEKİN TEMUR
Recommended Optional Program Components:	None
Course Objectives:	Production and operations management (POM) is the core discipline area that underpins the day-to-day running of any enterprise. This course in POM focuses on the interrelationships between systems, service and technical factors, product quality, capacity and productivity. Aim of the course is to show students how to create a competitive advantage through POM in the marketplace by conveying a set of skills and tools they can actually apply.

Learning Outcomes

The students who have succeeded in this course;
After completing this course students will be able to:
I. Have fundamental knowledge on production management which is required for design, solution, and interpretation of problems in management engineering area,
II. Identify, define, and implement topics related to production systems,
III. Comprehend various productivity definitions and understand calculation methods of productivity,
IV. Grasp the meaning and application areas of supply chain management concepts and definitions, and
V. Associate his/her personal knowledge and abilities with contemporary topics in production management.

Course Content

Production & Operations management (POM) is the core discipline area that underpins the day-to-day running of any enterprise. The course covers different production steps related to the design and management of production and service systems, strategy, quality, capacity, human resources, location selection and layout design, and maintenance management.

Teaching Methods: Case Study, Technology-Enhanced Learning, Lecture, Problem Solving,

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Operations Management and Productivity
2)	Operations Strategy in a Global Environment
3)	Forecasting - 1
4)	Forecasting - 2
5)	Design of Goods and Services & Process Strategy
6)	Capacity and Constraint Management
7)	Location Strategies
8)	Mid Term
9)	Layout Strategies
10)	Inventory Management - 1
11)	Inventory Management - 1
12)	Aggregate Planning
13)	Materials Requirement Planning & Enterprise Resources Planning
14)	Scheduling

Sources

Course Notes / Textbooks:	Heizer, J., Render, B., Munson, C. (2009). Principles of Operations Management: Sustainability and Supply Chain Management, 10th Edition, Pearson, Essex, England. ISBN-10: 1-292-15301-6.
References:	Stevenson, W.J. (2015). Operations Management, 12th Edition, Mc-Graw Hill, New York, USA. ISBN: 978-0-07-802410-8. Nahmias, S., Lennon Olsen, T. (2015). Production and Operations Analysis, 7th Edition, Waveland Press, Inc, Long Grove, Illinois, USA. ISBN: 1-4786-2306-3.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 40
Paper Submission	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	5	70
Study Hours Out of Class	14	2	28
Midterms	1	10	10
Paper Submission	1	50	50
Final	1	20	20
Total Workload			178

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising