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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4903	Film and Fashion	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Prof. Dr. NİLAY ULUSOY Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	The course, offers an interdisciplinary introduction to the field of study of fashion and film. From a historical and theoretical perspective are analyzed aspects of fashion and consumption, as marketing and trends, in relation to film.

Learning Outcomes

The students who have succeeded in this course;
1. Acquire familiarity with concepts of fashion in relation to cinema in a Turkish as well as international context.

2. Will be competent to formulate research questions concerning fashion and its relation to film material.

Course Content

The course's core topics for situating mediated fashion are:
modernity, the emergence of cinema and Hollywood's subsequent global dominance, genre film and pop culture.
The teaching is bases on a series of lectures with specialists from Turkish fashion and cinema industry.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course Film and Fashion, they are just friends
2)	A Brief History of Cinema Movements, periods and industry
3)	A Brief History of Turkish Cinema Periods, Popular Genres and INdustry
4)	History and Sociology of Clothing: Some Methodological Observations	Barthes, Roland. Language of Fashion, London N.Y. Berg, 2005. pp. 3-33.
5)	Fashion as communication Social Life as a Sign System Do clothes speak? what makes them fashion?	Barnard, Malcom, "Fashion Statements: Communication and Culture", Fashion Theory A Reader, Routledge, 2007.
6)	Fashion Fetish and tHe erotic The ideological genesis of needs Female Fetishism The enchanting spectacle of the code	Steele, Valerie. "fashion and Fetishism", Fashion Theory A Reader, Routledge, 2007, pp. 576-585.
7)	Fashion and Modernity Fashion and the image Fashion Photography	Barthes, Roland. "fashion photography", Fashion Theory A Reader, Routledge, 2007.
8)	Clothe as a narrativity form in relation with stardom	Stutesman, Drake, "Storytelling: Marlene Dietrich's Face and John Frederics Hats", Fashioning Film Stars, BFI:2005.
9)	Cinema and Haute Couture	Moseley, Rachel. "Dress, Class, and Audrey Hepburn: THe Significance of the Cindrella Story", Fashioning Film Stars: Dress, Culture ıdentity, London: BFI, 2005, pp.109-120
10)	Kıyafet Güç ve Modern Ölümcül Dişi	Single White Female, Dir. Barbet Shoeder, 1992.
11)	Rough and The Smooth: Male Costuming in Contemporary Hollywood Cinema	Ocean's 11 Stephen Soderberg (2001)
12)	the dynamics of cross cultural representations (A Specific Case Ferzan Özpetek's Harem Suare (1999), Magnifica Presenza (2012).	Harem Suare (1999), Magnifica Presenza (2012).
13)	The Business and art of creating costumes for film and tv
14)	film screening: Fashion Adventure of Turkey Dir. Enis Rıza, Bahriye K. Dal 2011 Conversation: Bahriye K. Dal Gülhan D. Varank (executive productor)

Sources

Course Notes / Textbooks:

selected readings from this books below:
Fashion in Film: Adrienne Munich, Indiana University Press: 2011

Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007

Undressing Cinema: Clothing and Identities in the Movies, Stella Bruzzi: Routledge, 1997.

References:

1. Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004.
2. Bruzzi, Stella och Pamela Church Gibson (red), Fashion Cultures: Theories, Explorations and Analysis (London:Taylor & Francis 2000)
3. Barnard, Malcom (eds) Fashion Theory A Reader London, N.Y., Routledge, 2007.
4. Bruzzi, Stella, Undressing Cinema: Clothing and Identity in the Movies (London/New York: Routledge,1997)
5. Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005)
6. Steele, Valerie (eds) Fashion Theory, The Journal of Dress, Body and Culture, Vol 6, Issue 4, December 2002.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	11	55
Project	1	20
Midterms	1	4
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2