ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1065	History of Civilization I	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. NURAN FERYAL TANSUĞ DOURLARİS
Course Lecturer(s):	Assist. Prof. DERYA TARBUCK Assist. Prof. NURAN FERYAL TANSUĞ DOURLARİS
Recommended Optional Program Components:	None
Course Objectives:	Introducing the students to the history of civilizations through a comparative perspective.

Learning Outcomes

The students who have succeeded in this course;
1. Students shall develop critical thinking
2. Students shall analyze and critique historical developments
3. Students shall synthesize diverse kinds of information and to express ideas clearly and cogently.
4. Students shall develop abilities to recognize and analyze historical problems
5. Students shall understand and critique the concept of civilization
6. Students shall understand why the first civilizations did emerge in the eastern part of the world.

Course Content

Examining how civilization came into being and analyzing emergence of major world civilizations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Neolithic Age: Agriculture and Rise of Civilization	coursebooks
2)	Mesopotamian Civilizations	coursebooks
3)	Ancient Egypt	coursebooks
4)	Ancient India	coursebooks
5)	Ancient China	coursebooks
6)	Anatolian Civilizaitons, Hittites and Persian Empire	coursebooks
7)	Ancient Greece	coursebooks
8)	Hellenistic Period	coursebooks
9)	Introduction to Rome; Roman Republic	coursebooks
10)	Roman Empire	coursebooks
11)	The Origins of Christianity	coursebooks
12)	The End of the Classical Era: World History in Transition	coursebooks
13)	Civilization in Eastern Europe: Byzantium	coursebooks
14)	Early Medieval Age	coursebooks

Sources

Course Notes / Textbooks:	Course Notes / Textbooks Peter Stearns, Michael Adas et all, The Global Experience, World Civilizations Albert M. Craig, William A. Graham et all, The Heritage of World Civilizations
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Quizzes	2	8	16
Midterms	1	15	15
Final	1	20	20
Total Workload			93

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3