| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ARC3967 | Urban Design Theory | Spring | 2 | 0 | 2 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. NESLİHAN AYDIN YÖNET |
| Course Lecturer(s): |
Assist. Prof. NESLİHAN AYDIN YÖNET |
| Recommended Optional Program Components: | . |
| Course Objectives: | Urban Design Theory introduces students to theories, concepts, methods, and contemporary issues in urban design. Contemporary urban design is the collaboration process between architecture, planning, and landscape architecture professions. This course aims to define contemporary urban design theory in this interdisciplinary framework. |
|
The students who have succeeded in this course; At the end of the course, the student will have acquired the following skills: 1. Understand the diverse needs, values, behavioral norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on urban designers' and architects' societal roles and responsibilities. 2. Understand the relationship between human behavior, the natural environment, and the design of the built environment. 3. Have the ability to examine and comprehend the fundamental principles present in relevant precedents and to make choices regarding the incorporation of such principles into architecture and urban design projects. |
| The course first offers an overview of fundamental theories and concepts in urban design and an examination of the evolution of urban design and its role in contemporary cities. The course focuses on Contemporary Urban Design Practices, Human-Centered Urban Design, Environment and Behavior in Urban Spaces, Sustainable Urban Design, and Principles of Urban Design themes during the semester. Teaching Methods and Techniques Used in the Course: Lecture, Individual Study, Differentiation, Observation, Group Work, Reading, Case Study, Discussion, Problem Solving, and Other. |
| Week | Subject | Related Preparation |
| 1) | Introduction | . |
| 2) | What is Urban Design? | |
| 3) | Urban Evolution | |
| 4) | Planning Movements | |
| 5) | Theories of Urban Form | |
| 6) | Public Space | |
| 7) | Sustainability | |
| 8) | Midterm | |
| 9) | Urban Development via Rural Development | |
| 10) | Disaster and the City | |
| 11) | Historical Gardens | |
| 12) | Student Presentation and Discussion | |
| 13) | Student Presentation and Discussion | |
| 14) | Student Presentation and Evaluation |
| Course Notes / Textbooks: | . |
| References: | • Lynch, K. (1960), The Image of The City, The MIT Press, Massachusetts, USA. • Alexander, C., Ishikawa, S., Silverstein, M., with Jacobson, M., Fiksdahl - King, I., Angel, S. (1977), A Pattern Language: Towns, Buildings, Construction. • Lynch, K. (1981), Good City Form, The MIT Press, Massachusetts, USA. • Broadbent, G. (1990) Emerging Concepts in Urban Space Design. • Jacobs, J. (1993), The Death and Life of Great American Cities. • Jacobs, A. B. (1996), Great Streets. • Blakely, E. J., Snyder, M. G. (1997), Fortress America: Gated Communities in the United States. • Lang, J. (2005), Urban Design: A typology of Procedures and Products. Illustrated with over 50 Case Studies. • Gehl, J., Cities for People, Island Press, 2010. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 30 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Study Hours Out of Class | 14 | 56 |
| Presentations / Seminar | 2 | 4 |
| Midterms | 1 | 2 |
| Paper Submission | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 94 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |