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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC3967	Urban Design Theory	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. NESLİHAN AYDIN YÖNET
Course Lecturer(s):	Assist. Prof. NESLİHAN AYDIN YÖNET
Recommended Optional Program Components:	.
Course Objectives:	Urban Design Theory introduces students to theories, concepts, methods, and contemporary issues in urban design. Contemporary urban design is the collaboration process between architecture, planning, and landscape architecture professions. This course aims to define contemporary urban design theory in this interdisciplinary framework.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, the student will have acquired the following skills:

1. Understand the diverse needs, values, behavioral norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on urban designers' and architects' societal roles and responsibilities.
2. Understand the relationship between human behavior, the natural environment, and the design of the built environment.
3. Have the ability to examine and comprehend the fundamental principles present in relevant precedents and to make choices regarding the incorporation of such principles into architecture and urban design projects.

Course Content

The course first offers an overview of fundamental theories and concepts in urban design and an examination of the evolution of urban design and its role in contemporary cities. The course focuses on Contemporary Urban Design Practices, Human-Centered Urban Design, Environment and Behavior in Urban Spaces, Sustainable Urban Design, and Principles of Urban Design themes during the semester.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	.
2)	What is Urban Design?
3)	Urban Evolution
4)	Planning Movements
5)	Theories of Urban Form
6)	Public Space
7)	Sustainability
8)	Midterm
9)	Urban Development via Rural Development
10)	Disaster and the City
11)	Historical Gardens
12)	Student Presentation and Discussion
13)	Student Presentation and Discussion
14)	Student Presentation and Evaluation

Sources

Course Notes / Textbooks:

References:

• Lynch, K. (1960), The Image of The City, The MIT Press, Massachusetts, USA.
• Alexander, C., Ishikawa, S., Silverstein, M., with Jacobson, M., Fiksdahl - King, I., Angel, S. (1977), A Pattern Language: Towns, Buildings, Construction.
• Lynch, K. (1981), Good City Form, The MIT Press, Massachusetts, USA.
• Broadbent, G. (1990) Emerging Concepts in Urban Space Design.
• Jacobs, J. (1993), The Death and Life of Great American Cities.
• Jacobs, A. B. (1996), Great Streets.
• Blakely, E. J., Snyder, M. G. (1997), Fortress America: Gated Communities in the United States.
• Lang, J. (2005), Urban Design: A typology of Procedures and Products. Illustrated with over 50 Case Studies.
• Gehl, J., Cities for People, Island Press, 2010.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	56
Presentations / Seminar	2	4
Midterms	1	2
Paper Submission	1	2
Final	1	2
Total Workload		94

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2