ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LSK2008 | Container Systems and Management | Spring | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. MEHMET SITKI SAYGILI |
Course Lecturer(s): |
Assist. Prof. MEHMET SITKI SAYGILI |
Recommended Optional Program Components: | There aren't any optional program components. |
Course Objectives: | To teach container terminal system components, terminal operations and operations planning processes. |
The students who have succeeded in this course; -The students learn concepts related to the development of container transport and container transportation. -The students comprehend handling tools and systems in container terminals -The students learn Long-medium-short-term planning. -The students learn ship operations, field operations and hinterland operations. -The students learn operation planning processes. -The students analyze operational planning processes and work flow. -The students learn the factors of the productivity of container handling. -The students define container terminal logistics. -The students analyze the problems encountered in the planning of operations in container terminals. -The students learn and apply optimization techniques used in the planning of operations. |
Related concepts of maritime transport and container transportation. New trends in container transport and the development of container transport. Intermodal transportation system and the function container terminals in this system. |
Week | Subject | Related Preparation |
1) | Related concepts of maritime transport and container transportation | Students will be directed to the some preparation about the forthcoming subject one week before. |
2) | New trends in container transport and the development of container transport. | Students will be directed to the some preparation about the forthcoming subject one week before. |
3) | Intermodal transportation system and the function container terminals in this system. | Students will be directed to the some preparation about the forthcoming subject one week before. |
4) | Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal. | Students will be directed to the some preparation about the forthcoming subject one week before. |
5) | Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal | Students will be directed to the some preparation about the forthcoming subject one week before. |
6) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
7) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
8) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
9) | Container terminal operations; ship operations, field operations, hinterland operations | Students will be directed to the some preparation about the forthcoming subject one week before. |
10) | Long-medium-short-term planning of operation in container terminals and the encountered in problems. | Students will be directed to the some preparation about the forthcoming subject one week before. |
11) | Long-medium-short-term planning of operation in container terminals and the encountered in problems. | Students will be directed to the some preparation about the forthcoming subject one week before. |
12) | Methods and optimization techniques used in the planning of terminal operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
13) | Methods and optimization techniques used in the planning of terminal operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
14) | Operations of port security. | Students will be directed to the some preparation about the forthcoming subject one week before. |
Course Notes / Textbooks: | Ders notları bulunmamaktadır (There aren't any course notes). |
References: | -Murat ERDAL, Konteyner Deniz ve Liman İşletmeciliği - Edt. Langevin, A., Riopel, D., Logistics Systems: Design and Optimization - Edt. Günther, Hans-Otto; Kim, Kap Hwan, Container Terminals and Automated Transport Systems -Lowe, D., Intermodal Freight Transport |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 5 |
Homework Assignments | 4 | % 10 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 4 | 4 | 16 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 103 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |