ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DIS2008	International Finance	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor CEM KARTAL
Recommended Optional Program Components:	Accomplishing foreign trade financial operations.
Course Objectives:	To inform the students in the foreign currency markets, in the ways of avoiding foreign currency risks and the financing of exports and imports.

Learning Outcomes

The students who have succeeded in this course;
1. Following the international financial market.
2. Accomplishing foreign trade financial operations.
3. Applying foreign trade promotions .
4. Understanding the advantages of export credits.
5. Solving the existing and future financial problems in enterprises.
6. Gaining efficient communication skills in financial matters both in and out of institutions.
7. Following the international laws and legislations in international financing.
8. Understanding the importance of risk management in business.

Course Content

1. Foreign currency market.
2. Exchange rate policy.
3. Interbank foreign currency market.
4. Features of derivatives market and forward.
5. Options markets and options.
6. Future markets.
7. Swap.
8. Repeating courses
9. Financing of exports and imports Difference between exports credits and other credits.
10.Eximbank credits.
11. Buyer loans.
12. Finance lease and leasing.
13. Process of Factoring and Forfaiting, Securitization.
14. Process of Franchising.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Foreign currency market.	Students are given the course materials a week before.
2)	Exchange rate policy.	Students are given the course materials a week before.
3)	Interbank foreign currency market.	Students are given the course materials a week before.
4)	Features of derivatives market and forward.	Students are given the course materials a week before.
5)	Options markets and options.	Students are given the course materials a week before.
6)	Future markets.	Students are given the course materials a week before.
7)	Swap	Students are given the course materials a week before.
8)	Repeating courses	Students are given the course materials a week before.
9)	Financing of exports and imports Difference between exports credits and other credits.	Students are given the course materials a week before.
10)	Eximbank credits.	Students are given the course materials a week before.
11)	Buyer loans.	Students are given the course materials a week before.
12)	Finance lease and leasing.	Students are given the course materials a week before.
13)	Process of Factoring and Forfaiting, Securitization.	Students are given the course materials a week before.
14)	Process of Franchising.	Students are given the course materials a week before.

Sources

Course Notes / Textbooks:	Uluslararası Finans, Prof. Dr.Halil Seyidoğlu. Dış Ticaret Finansmanı, Dr. Öztin Akgüç.
References:	internet kaynakları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 5
Homework Assignments	1	% 5
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	2	24
Homework Assignments	3	1	3
Quizzes	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2