ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
CMP1401 | Introduction to Programming (C) | Spring | 2 | 2 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | HASSAN IMANI |
Course Lecturer(s): |
RA ÇİĞDEM ERİŞ Assist. Prof. TARKAN AYDIN Assist. Prof. ERKUT ARICAN Assist. Prof. CEMAL OKAN ŞAKAR Dr. UTKU GÜLEN Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN Prof. Dr. NAFİZ ARICA |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to teach the syntax and use of major constructs of the C language. Fundamental programming concepts will be discussed and students will gain hands-on experience to develop their programming and algorithmic thinking skills. |
The students who have succeeded in this course; I. An ability to design elementary computer algorithms. II. An ability to develop code following the principles of C programming language. III. An ability to use various types of selection contructs in a C program IV. An ability to use repetition constructs in a C program. V. An ability to use simple data structures like arrays in a C program. VI. An ability to define and correctly call functions in a C program |
Introduction, printf, scanf, variables, operators, constants, data types, assignment, type conversions, type casting, post/pre-increment/decrement, if, nested if, logical operators, switch, while, for, do-while loops, nested loops, break, continue, functions, scope, macro-substitution, pointers, variable parameters, arrays, passing arrays to functions, sorting and binary search, File I/O, strings, multi-dimensional arrays, structures. |
Week | Subject | Related Preparation |
1) | Introduction, printf, scanf, variables, operators, constants | |
2) | Data types, assignment, type conversions, type casting, post/pre-increment/decrement | |
3) | If, nested if, logical operators, switch | |
4) | While, for, do-while loops | |
5) | Nested loops, break, continue | |
6) | Functions, scope, macro-substitution | |
7) | Functions (cont’d) | |
8) | Arrays, passing arrays to functions | |
9) | Multidimensional arrays | |
10) | File I/O | |
11) | Pointers and Passing pointers to a function | |
12) | Searching in arrays | |
13) | Strings, string operations | |
14) | Review |
Course Notes / Textbooks: | C How to Program, 6/E, Paul Deitel Harvey M. Deitel, Prentice Hall, 2009 |
References: | The C Programming Language, Brian W. Kernighan, Dennis M. Ritchie, Prentice Hall |
Semester Requirements | Number of Activities | Level of Contribution |
Laboratory | 3 | % 25 |
Midterms | 1 | % 35 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | 14 | 28 |
Study Hours Out of Class | 15 | 79 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 139 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |