ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM1002 | Economics for Engineers | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. MEHMET EMİN YILDIZ |
Course Lecturer(s): |
Prof. Dr. YAMAN ÖMER ERZURUMLU |
Course Objectives: | To present theory and policy clearly, to give an enjoyable introduction to the economist’s world and equip students with the tools to understand and criticize the economic policies. CONTENT: Essentials of microeconomics and macroeconomics: the economic problem; demand, supply, and price determination; theory of consumer behaviour; theory of the firm; market structures; national income and its determination; problems of economic growth, unemployment, and inflation; macroeconomic policy tools. TARGETS: To make students familiar with the main technical terms of the economic life. |
The students who have succeeded in this course; 1. Gain knowledge on the fundamentals of economics. 2. Understand the dynamics behind market, supply and demand etc. 3. Understand the structure and fundamentals of different types of market structures. 4. Gain knowledge on the macroeconomic concepts 5. Gain capability to read understand and interpret non academic press. 6. To learn where economic data could be collected from. |
Essentials of microeconomics and macroeconomics: the economic problem; demand, supply, and price determination; theory of consumer behaviour; theory of the firm; market structures; national income and its determination; problems of economic growth, unemployment, and inflation; macroeconomic policy tools. |
Week | Subject | Related Preparation |
1) | The Scope of Method of Economics Introduction to Macroeconomics Measuring National Output and National Income | the main textbook of the course |
2) | Unemployment, Inflation, and Long Run Growth Aggregate Expenditure and Equilibrium Output | the main textbook of the course |
3) | The Money Supply and The Central Bank System | the main textbook of the course |
4) | Money Demand and The Equilibrium Interest Rate | the main textbook of the course |
5) | 1st MidTerm | |
6) | International Trade, Comparative Advantage and Protectionism | the main textbook of the course |
7) | Open Economy Macroeconomics: The Balance of Payments and The Exchange Rates | the main textbook of the course |
8) | The Economic Problem: Scarcity and Choice Demand Supply and Market Equilibrium Demand and Supply Applications | the main textbook of the course |
9) | Demand and Supply Applications Elasticity | the main textbook of the course |
10) | 2nd Mid Term | |
11) | Household Behavior and Consumer Choice Production Process: The Behavior of Profit-Maximizing Firms | the main textbook of the course |
12) | Short Run Costs and Output Decisions Long Run Cost and Output Decisions | the main textbook of the course |
13) | Input Demand: The Capital Market and Investment Decision | the main textbook of the course |
14) | Perfect Competition, Monopoly, Oligopoly | the main textbook of the course |
Course Notes / Textbooks: | MAIN TEXT : Case, Fair; Oster; Principles of Economics 11th ed. Pearson SUPPLEMENTARY MATERIALS: Ekonomik Göstergeler ve İstatistikler Rehberi, Seçkin Yayıncılık AŞ, Beşinci Baskı, 2012. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 5 |
Homework Assignments | 8 | % 25 |
Midterms | 2 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 12 | 2 | 24 |
Homework Assignments | 14 | 4 | 56 |
Quizzes | 4 | 1 | 4 |
Midterms | 2 | 24 | 48 |
Final | 1 | 24 | 24 |
Total Workload | 198 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |