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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT4921	Design Semiotics	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ŞEVKİYE MERVE TAŞOZ
Recommended Optional Program Components:	None
Course Objectives:	This course aims to make students able to use knowledge of basic semiotics as a tool in designing process and as a method for the analysis and evaluations of the interior architectural projects. In this course basic semiotics advantages on the design process will be explained in detailed manner.

Learning Outcomes

The students who have succeeded in this course;
I. Determining the parts constituting the structure of meaning
II. Defining the relations between design and meaning
III. Understanding of the basic components of Semiotics and by means of this, ability of analysing of products in various disciplines of design
IV. Establishing spatial equivalences of the components of basic Semiotics
V. Determining, interpreting and using of multi-leveled meanings in design.

Course Content

1.Introductıon
‘Design as Communication’
Movie and discussion
2.‘Design as Communication’
‘Parts of Meaning Production: Sender-receiver
3.‘Design as Communication’
‘Parts of Meaning Production: Massage –
(signifier / sign / signified)
(Movie:Limits of Control / Jim Jarmusch)
4.‘Design as Communication’
‘Parts of Meaning Production: Code
Movie and Discussion
5.‘Design as Communication’
‘Parts of Meaning Production: Context
6.‘Design as Communication’
‘Parts of Meaning Production: Channel
Reading and Discussion
7‘Design as Communication’
‘Parts of Meaning Production: Medium
8. Interpretations: ‘Design as Text’Concept
9. Interpretations: ‘Design as Text’Concept
10. Interpretations of Architectural SpaceConcept
11. Interpretations of Architectural Space
Individual Researches and Presentations
12. Interpretations of Architectural Space
Individual Researches and Presentations
13. Interpretations of Architectural Space
Individual Researches and Presentations
14. Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introductıon ‘Design as Communication’ Movie and discussion
2)	‘Design as Communication’ ‘Parts of Meaning Production: Sender-receiver
3)	‘Design as Communication’ ‘Parts of Meaning Production: Massage – (signifier / sign / signified) (Movie:Limits of Control / Jim Jarmusch)
4)	‘Design as Communication’ ‘Parts of Meaning Production: Code Movie and Discussion
5)	‘Design as Communication’ ‘Parts of Meaning Production: Context
6)	‘Design as Communication’ ‘Parts of Meaning Production: Channel Reading and Discussion
7)	‘Design as Communication’ ‘Parts of Meaning Production: Medium
8)	Interpretations: ‘Design as Text’Concept
9)	Interpretations: ‘Design as Text’ Concept
10)	Interpretations of Architectural Space Concept
11)	Interpretations of Architectural Space Individual Researches and Presentations
12)	Interpretations of Architectural Space Individual Researches and Presentations
13)	Interpretations of Architectural Space Individual Researches and Presentations
14)	Review

Sources

Course Notes / Textbooks:

Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge; Chandler, Daniel 2000. Semiotics for Beginners.; Cobley,
Paul & Jansz, Litza, 1997. Introducing Semiotics, Totem Books, NewYork. ; Deely, John, 1990. Basics of Semiotics, Indiana
University Press, Bloomington.; Eco, Umberto, 1968. Theory of Semotics. Indiana Univ. Press, Bloomington.; Erkman, Fatma,
1987. Göstergebilime Giriş, Alan Yayıncılık, Istanbul; Noeth, Winfried, 1995. A Handbook of Semiotics, Indiana University
Press

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	2	4	8
Project	3	4	12
Midterms	1	12	12
Final	1	12	12
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2