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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT4921	Design Semiotics	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ŞEVKİYE MERVE TAŞOZ
Recommended Optional Program Components:	None
Course Objectives:	This course aims to make students able to use knowledge of basic semiotics as a tool in designing process and as a method for the analysis and evaluations of the interior architectural projects. In this course basic semiotics advantages on the design process will be explained in detailed manner.

Learning Outcomes

The students who have succeeded in this course;
I. Determining the parts constituting the structure of meaning
II. Defining the relations between design and meaning
III. Understanding of the basic components of Semiotics and by means of this, ability of analysing of products in various disciplines of design
IV. Establishing spatial equivalences of the components of basic Semiotics
V. Determining, interpreting and using of multi-leveled meanings in design.

Course Content

1.Introductıon
‘Design as Communication’
Movie and discussion
2.‘Design as Communication’
‘Parts of Meaning Production: Sender-receiver
3.‘Design as Communication’
‘Parts of Meaning Production: Massage –
(signifier / sign / signified)
(Movie:Limits of Control / Jim Jarmusch)
4.‘Design as Communication’
‘Parts of Meaning Production: Code
Movie and Discussion
5.‘Design as Communication’
‘Parts of Meaning Production: Context
6.‘Design as Communication’
‘Parts of Meaning Production: Channel
Reading and Discussion
7‘Design as Communication’
‘Parts of Meaning Production: Medium
8. Interpretations: ‘Design as Text’Concept
9. Interpretations: ‘Design as Text’Concept
10. Interpretations of Architectural SpaceConcept
11. Interpretations of Architectural Space
Individual Researches and Presentations
12. Interpretations of Architectural Space
Individual Researches and Presentations
13. Interpretations of Architectural Space
Individual Researches and Presentations
14. Review
This course uses methods and techniques like; social activities, problem solving, lectures, readings, discussions, individual studies and technology enhanced learning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introductıon ‘Design as Communication’ Movie and discussion
2)	‘Design as Communication’ ‘Parts of Meaning Production: Sender-receiver
3)	‘Design as Communication’ ‘Parts of Meaning Production: Massage – (signifier / sign / signified) (Movie:Limits of Control / Jim Jarmusch)
4)	‘Design as Communication’ ‘Parts of Meaning Production: Code Movie and Discussion
5)	‘Design as Communication’ ‘Parts of Meaning Production: Context
6)	‘Design as Communication’ ‘Parts of Meaning Production: Channel Reading and Discussion
7)	‘Design as Communication’ ‘Parts of Meaning Production: Medium
8)	Interpretations: ‘Design as Text’Concept
9)	Interpretations: ‘Design as Text’ Concept
10)	Interpretations of Architectural Space Concept
11)	Interpretations of Architectural Space Individual Researches and Presentations
12)	Interpretations of Architectural Space Individual Researches and Presentations
13)	Interpretations of Architectural Space Individual Researches and Presentations
14)	Review

Sources

Course Notes / Textbooks:

Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge; Chandler, Daniel 2000. Semiotics for Beginners.; Cobley,
Paul & Jansz, Litza, 1997. Introducing Semiotics, Totem Books, NewYork. ; Deely, John, 1990. Basics of Semiotics, Indiana
University Press, Bloomington.; Eco, Umberto, 1968. Theory of Semotics. Indiana Univ. Press, Bloomington.; Erkman, Fatma,
1987. Göstergebilime Giriş, Alan Yayıncılık, Istanbul; Noeth, Winfried, 1995. A Handbook of Semiotics, Indiana University
Press

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	2	4	8
Project	3	4	12
Midterms	1	12	12
Final	1	12	12
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising