ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
HEM3081	Health Promotion	Spring	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. SELDA POLAT
Course Lecturer(s):	Instructor HANDE SABANDÜZEN
Recommended Optional Program Components:	None
Course Objectives:	To learn; basic concepts related to health and health promotion, health protection and promotion concepts and factors that effects individual, family, community. To gain knowledge and skills behavior-specific health protection models and solutions strategy for the development of community healths promotion.

Learning Outcomes

The students who have succeeded in this course;
1 Describes the basic concepts related to health behavior and health promotion.
2 Describes the relationship between health prevention and promotion behaviors and behavioral determinants that influence the change is announced.
3 Explains National and international health development policies, objectives, principles and standards.
4 Understands the theoretical model for health promotion programs.
5 Knows plans and implements evidence-based health promotion programs.

Course Content

This course includes concepts of health protection and promotion, health promotion models and national and international policies related to health promotion.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Health Protection and Promotion Concepts
2)	Identify healthy lifestyle behaviors
3)	Behavior Modification Process and related factors I
4)	Behavior Modification Process and related factors II
5)	Health Promotion Models
6)	Health Belief Model
7)	Health Belief Model (Article Critics)
8)	Midterm examination
9)	Health Promotion Model
10)	Health Promotion Model (Article Critics)
11)	Transtheoretical Model
12)	Transtheoretical Model (article critics)
13)	Nurse's Roles and innovative practices in the health promotion.
14)	National and international policies in health promotion, Evaluation of the course

Sources

Course Notes / Textbooks:

Ders notları haftalık olarak verilecektir.
The course notes will be given weekly.

References:

1. Clark CC: Health Promotion In Communities, Holistic and Wellness Approaches, Spinger Publishing Company, 2002
2. Edelman CL, Mandle DL: Health Promotions Throughout The Lifespan, Fifth Edition, Mosby, 2002.
3. Pender NJ, Murdaugh JL, Parsons MA: Health Promotion in Nursig Practice, Fifty Edition, Pearson-Prentice Hall, 2006.
4. Maville JA, Huerta CG (2008) Health Promotion in Nursing. Thompson Delmar Learning, 2nd Edition,New York, USA 2. Allender JA, Rector C, Warner KD

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	4	56
Presentations / Seminar	2	10	20
Homework Assignments	2	10	20
Midterms	1	15	15
Final	1	20	20
Total Workload			159

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising