ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ARC3921 | Selected Topics in Architecture | Spring | 2 | 0 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. BERNA YAYLALI |
Course Lecturer(s): |
Assist. Prof. BERNA YAYLALI |
Recommended Optional Program Components: | Students are expected to associate history and design courses. |
Course Objectives: | This course has three main objectives: (1) to introduce the concepts, and purposes of urban design 2) to introduce basic dimensions of urban design, such as morphological, social, functional and temporal; (3) to integrate these theories with the analysis of urban space projects through the examination of the selected cases in the second part of the lecture. |
The students who have succeeded in this course; At the end of the course, you will be able to: 1. Will be aware of urban design literature, main components of urban design 2. Will be able to identify and discuss the important theoretical approaches about urban space and function in the city. 3. Will work on a series of research projects (as short essay or poster, presentation) in order to develop basic analytical, critical and research skills in urban design. Will be able to analyze the current urban design projects with their morphological, social, functional and temporal dimensions. |
Designing the urban spaces has been one of the most important parts of architectural design and urban planning for the last century. It is therefore crucial for student to discuss the urban design literature, current discussions in the field. This course introduces both interrelationship of people and the urban space, the main components and concepts of urban design. The course will deal with two questions: what are theoretical approaches that will shape the form of urban spaces? and how can we evaluate the design of urban spaces in reference to the current approaches in urban design? In this context, urban design definitions and roles, theoretical urban design approaches, and related dimensions on urban life will be the focus of this course. Throughout the course, physical, social, functional and temporal aspects of urban space will be evaluated. The first part of the course focuses on discussing the several aspects of urban design and illustrates the multi-dimensional characteristics of the field. The second part focuses on the discussions and presentations together with students about the current urban design projects by using visual materials, interviews and videos on the project examples from Turkey and the world. |
Week | Subject | Related Preparation |
1) | Course Introduction | |
2) | Lecture: what is urban design? | |
3) | Lecture: public places, urban spaces | |
4) | Visit: Framing the Byzantine and Ottoman Layers, Visit to the City Walls | |
5) | Invited guest | |
6) | Visit:Karaköy-Galata-Tophane | |
7) | midterm | |
9) | Dimensions of Urban Design I: The Functional Aspect of Space | |
10) | Visit: Neoliberal city, gentrification of the historical neighborhoods | |
11) | Invited guest | |
12) | Student Presentations | |
13) | Student presentations | |
14) | Final Submission |
Course Notes / Textbooks: | Brown, Lance J., Dixon, David and Oliver Gilham. (2009). Urban Design for an Urban Century: Placemaking for People. John Wiley and Sons Inc.: New Jersey. Carmona, et al. (2003). Public Places Urban Spaces: The Dimensions of Urban Design, Architectural Press: Boston, MA Carr, S. et. al. (1992) Public Space. Cambridge: Cambridge University Press. Gehl, J. (1971) Life Between Buildings: Using Public Space, Skive:Arkitektens Forlag Günay, Baykan. (1999) Urban Design is a Public Policy, METU Faculty of Architecture Press: Ankara. Lacobs, Jane. (1993). The Death and Life of Great American Cities, New York, NY: Modern Library. Larice, Michael. and Macdonald, E. (2007) The Urban Design Reader, Routledge, London Lynch, Kevin. (1960). The Image of the City, MA: MIT Press. Madanipour, A. (2003) Public and Private Spaces of the City, Routledge: New York Moughtin, C. (1992) Urban Design, Streets and Square, Oxford: Routledge. Spreiregen, Paul D. (1965) Urban Design: The Architecture of Towns and Cities, McGraw-Hill, New York. Trancik, Roger. (1986) Finding Lost Space: Theories of Urban Design, Van Nostrand Reinhold: New York |
References: | Ders sürecinde konu ile ilişkilendirilebilecek metinler eklenebilecektir. Supplementary material can be added during the course. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Field Work | 2 | % 10 |
Presentation | 1 | % 15 |
Project | 1 | % 15 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Field Work | 3 | 9 |
Study Hours Out of Class | 4 | 12 |
Presentations / Seminar | 2 | 20 |
Homework Assignments | 2 | 6 |
Midterms | 1 | 10 |
Paper Submission | 1 | 5 |
Final | 1 | 10 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |