ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4338	Tazefikir-Creative Thinking and Innovation	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÇİSİL SOHODOL
Course Objectives:	The aim of this course is to provide students with basic knowledge and skills related to creative thinking and innovation processes. The course aims to help students understand different thinking styles and creativity techniques, and develop their problem-solving and innovative idea-generating skills.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course will be able to:
1. Understand and explain the basic concepts and principles of creative thinking.
2. Identify and apply creative thinking techniques.
3. Understand and evaluate innovation processes and strategies.
4. Identify different thinking styles and use them in different situations.
5. Understand how to create an environment that encourages creativity and innovation and develop strategies to promote such an environment.
6. Gain the ability to produce innovative solutions to the problems they encounter.
7. Applies creative thinking and innovation processes in group work and personal projects.
8. Produces professional content in this direction.

Course Content

This course explores methods such as brainstorming, design thinking, and lateral thinking, enabling students to generate innovative solutions to problems. Additionally, different thinking styles are analyzed, with a focus on how they can be applied in individual and group work. The course also examines innovation strategies and practices for fostering creativity-supportive environments. Combining theoretical knowledge with case studies and hands-on projects, it helps students strengthen their learning through practical application.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course
2)	An overview of the concept of creativity
3)	Different thinking styles
4)	Creative thinking techniques
5)	An overview of the concept of innovation
6)	Innovation processes and strategies
7)	Development of innovative ideas
8)	Ara Sınav Haftası
9)	Development of innovative ideas
10)	Creating environments that encourage creativity
11)	Problem solving
12)	Creative Thinking and Innovation Applications
13)	Review of Course Topics
14)	Project Presentations

Sources

Course Notes / Textbooks:
References:	Design innovations for contemporary interiors and civic art / Luciano Crespi, editor. 2017

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	3	3
Midterms	1	4	4
Final	1	5	5
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising