ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CET3052	Selected Topics in Educational Sciences	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. YAVUZ SAMUR
Course Lecturer(s):	Instructor NEŞE UYANIK
Recommended Optional Program Components:	There is no recommended optional program component.
Course Objectives:	* To enable students make an in depth study in some of the special-specific topics in the field of education, * To present the relationship between education and politics and analyze the interaction between

Learning Outcomes

The students who have succeeded in this course;
* Understand the relationship between state and individual politics

* Analyze the impact of various political changes and events throughout the history on educational processes.

* Examine the role of education as a political tool in the framework of historical and current events.

* Comprehend how concepts like gender, ethnicity, social status influence education

Course Content

This course aims to provide students with in depth perspective on specialized issues regarding education. Though the content is subject to change regarding different instructors/sections, for this term, the emphasis will be on politics of education.

Politics of education is a broad and comprehensive term, where many concepts within the educational context can be addressed. The sociology of education, educational economics, issues of class-gender-race-ethnicity and religion, as well as everyday politics can be covered under this title.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Meeting and introduction	Syllabus
2)	Education and social class	Orta Sınıf ve Eğitimde Neoliberal Yeniden Yapılanma / Canan Aratemur Çimen
3)	Forms of capital and meritocracy	Forms of Capital / Pierre Bourdieu
4)	Near history political changes and reflections on education (cont.)	Cumhuriyet Dönemi Eğitim Tartışmaları / Osman Kafadar
5)	Village institutes: aim, establishment, disestablishment	• The Village Institutes Experience in Turkey / Asım Karaömerlioğlu
6)	Women's rights, movements, feminism and their educational impact in Turkey	* Yeni Adam ve Yeni Kadın: 1930’ler ve 40’larda Kadın, Cinsiyet ve Ulus / Duygu Köksal * Kız Enstitüleri: Ev Kadını Yetiştiren Asri Bir Müessese / Fatma Gök
7)	Women's rights, movements, feminism and their educational impact in Turkey (cont.)	• From Emancipation to Liberation: The Changing Role of Women in Turkey’s Public Realm / Yeşim Arat
8)	Gender and education	Toplumsal Cinsiyet, Eğitim ve Dönüştürücü Bilginin Olanaklılığı / Peggy Stromquist
9)	Gender and education (cont)	Okumaz yazmaz Türk kadınların perspektifinden okuryazarlık ve okumaz yazmazlık / Yıldız, Ateş, Yıldırım, Rasinsky The historical and political context of adult literacy in Turkey / Fevziye Sayılan & Ahmet Yıldız
10)	Near history political changes and reflections on education	• 1980'lerde Eğitim Sisteminin Yeniden Yapılandırılması: Küreselleşme ve Neoliberal Eğitim Politikaları / Fuat Ercan
11)	Near history political changes and reflections on education (cont)	• The Privatization of Education in Turkey / Fatma Gök • Küresel aktörler: (Dünya Bankası ve GATS) ve Eğitimde Neoliberal Dönüşüm / Fevziye Sayılan
12)	State, hegemony, democracy, freedom	1984 / George Orwell (movie)
13)	State, hegemony, democracy, freedom	• 1984 / George Orwell (book)
14)	Conclusion & Final discussions
15)	Finals	-
16)	Finals	-

Sources

Course Notes / Textbooks:

- Books / Kitaplar:
• 1984 / George Orwell
• Brave New World / Aldous Huxley

- A reading pack, consisted of following articles and more:

• The Village Institutes Experience in Turkey / Asım Karaömerlioğlu
• From Emancipation to Liberation: The Changing Role of Women in Turkey’s Public Realm / Yeşim Arat
• The Privatization of Education in Turkey / Fatma Gök
• The historical and political context of adult literacy in Turkey / Fevziye Sayılan & Ahmet Yıldız
• Forms of Capital / Pierre Bourdieu
* Gender, education and the possibility of transformative knowledge / Peggy Stromquist
• Cumhuriyet Dönemi Eğitim Tartışmaları / Osman Kafadar
• 1980’lerde Eğitim Sisteminin Yeniden Yapılanması: Küreselleşme ve Neoliberal Eğitim Politikaları / Fuat Ercan
• Yeni Adam ve Yeni Kadın: 1930’ler ve 40’larda Kadın, Cinsiyet ve Ulus / Duygu Köksal
• Kız Enstitüleri: Ev Kadını Yetiştiren Asri Bir Müessese / Fatma Gök
• Küresel aktörler: (Dünya Bankası ve GATS) ve Eğitimde Neoliberal Dönüşüm / Fevziye Sayılan
• Orta Sınıf ve Eğitimde Neoliberal Yeniden Yapılanma / Canan Aratemur Çimen

Movies/ Filmler - Documentaries/ Belgeseller:

• Bowling for Columbine
• Mona Lisa Smile
• Iron Jawed Angels
• The Corporation
• 3 Saat: Bir ÖYS Belgeseli
• Capitalism: A Love Story
• Dead Poets Society
• Two Million Minutes
* War On Kids

References:

- Books / Kitaplar:

• Kadınsız İnkilap: Nezihe Muhiddin, Kadınlar Halk Fırkası, Kadın Birliği / Yaprak Zihnioğlu
• Kızların Sessizliği: Kız Enstitülerinin Uzun Tarihi/ Elif Ekin Akşit

Readings / Makaleler:

• Neoliberal Küreselleşme ve Eğitim / Naciye Yıldız
• Türkiye Kamu Eğitiminde Gizli Ticarileşme: Kurumsal Sosyal Sorumluluğun İşleyiş Biçimleri ve Eğitimi Ticarileştirme İşlevleri / Naciye Aksoy

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Homework Assignments	1	% 25
Presentation	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	1	15	15
Homework Assignments	1	40	40
Final	1	40	40
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2