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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL4055	Travel Writing	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	Students who take this course will understand and be able to identify the definition, traditional elements and development of travel narratives. By means of close reading of selected travel narratives, they will identify, compare and contrast travel writing traditions in different parts of the world.

Learning Outcomes

The students who have succeeded in this course;
Students who complete this course will learn

* to identify the literary, cultural, historical, political impact of travel narratives in different parts of the world.
* the terminology related to travel writiıng theory
• to identify recurrent themes in travel writing such as self-fashioning, the body, Orientalism, imaginative geography and the tourist gaze
• to read critically several travel narratives by writers and explorers from different parts of the world
• to discuss how this genre has evolved through time and place.

Course Content

Examples of travel writing from the
14th-2Oth century

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class	-
2)	The Art of Travel	Reading
3)	The Art of Travel	Reading
4)	The Art of Travel	Reading
5)	The Oxford Book of Exploration	Reading
6)	The Oxford Book of Exploration	Reading
7)	The Oxford Book of Exploration	Reading
8)	Review	-
9)	Amongst the Believers	Reading
10)	Amongst the Believers	Reading
11)	Amongst the Believers	Reading
12)	Ghost Train to the Eastern Star	Reading
13)	Ghost Train to the Eastern Star	Reading
14)	Ghost Train to the Eastern Star	Reading
15)	Final	-
16)	Final	-

Sources

Course Notes / Textbooks:	The Art of Travel by Alain de Botton The Oxford Book of Exploration ed. by Robin Hanbury Tenison Amongst the Believers by V.S.Naipaul Ghost Train to the Eastern Star by Paul Theroux
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	1	15
Quizzes	2	5	10
Midterms	1	10	10
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2