ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
HEM3075	Complementary Care Approach	Spring	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. HAYAT YALIN
Course Lecturer(s):	Assoc. Prof. İSMAİL TOYĞAR Instructor EMİNE ÖZDEMİR ASLAN
Recommended Optional Program Components:	None
Course Objectives:	To give students the ability of gaining theoretical knowledge and skill with a general point of view about the complementary and alternative treatment methods that are used commonly on healthy and sick individuals, of evaluating the advantages and disadvantages of these methods, and of exploring how they can be integrated into the care practices.

Learning Outcomes

The students who have succeeded in this course;
1 Knows the importance of the complementary and alternative treatment practices within the framework of the holistic approach.
2 Being able to classify the complementary and alternative treatment approaches that are commonly used both in Turkey and in the world.
3 Classifies the cognitive-behavioral therapies, mind-body medicine, biology-based therapies, energy therapies, and manipulative and body-based systems.
4 Describes the mechanism of action of the complementary and alternative treatment approaches in nursing care practices.
5 Knows the advantages and disadvantages of the selected complementary and alternative treatment methods.

Course Content

It includes the complementary and alternative treatment approaches (CAT), its definitions and historical development both in Turkey and in the world, and the CAT approaches in cognitive behavioral therapies (group therapies, individual therapies, hypnosis, dance, relaxation exercises, breathing exercises, meditation, yoga), religious approaches, energy approaches (reiki, biotherapy, reflexology, bioenergy, acupuncture), manipulative approaches (massage, acupressure), alternative medical systems (Chinese medicine, homeopathy, chiropractic and Ayurveda medicine), biological approaches (vitamins, multivitamins, aromatherapy), and in drug-plant interactions, nursing care, research and practices.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the Course
2)	Overview of Complementary and Alternative Treatment Approaches ib the World and in Turkey, Historical Development
3)	Cognitive Behavioral Therapies 1
4)	Cognitive Behavioral Therapies 2
5)	Energy Approaches 1
6)	Energy Approaches 2
7)	Manipulative Approaches
8)	Alternative Medical Systems 1
9)	Alternative Medical Systems 2
10)	Biological Approaches 1
11)	Biological Approaches 2
12)	Drug-Plant Interactions
13)	Final Decision, Should the CAT Approaches Be Used?
14)	Evaluation of the Course

Sources

Course Notes / Textbooks:

Haftalık olarak verilecektir.
Course notes will be given weekly.

References:

1.Topuz, E.(2005) Kanserde alternatif ve tamamlayıcı tıp (bilimsel yaklaşım),İstanbul:İletişim yayınları2-Mıcozzi, M.(2011), Fundamentals of complementary and alternative medicine, United States: Saunders Elsevier

2.Mıcozzi, M.(2011), Fundamentals of complementary and alternative medicine, United Stated: Saunders Elsevier

3-Snyder, L. (Ed.) (2007), Complementary and alternative medicine, ethics, the patients and the phsician, United States:humanapress

4-Araz, A., Harlak, H., & Meşe, G. (2007). Sağlık davranışları ve alternatif tedavi kullanımı. TSK koruyucu hekimlik bülteni, 6(2).

5-Kav, S., Hanoğlu, Z., & Algıer, L. (2008). Türkiyede kanserli hastalarda tamamlayıcı ve alternatif tedavi yöntemlerinin kullanımı: literatür taraması. Uluslararası hematoloji-onkoloji dergisi, 18(1).

6-Neldner, K. H. (2000). Complementary and alternative medicine. Dermatologıc clınıcs, 18(1).

7-Papas, S., & Perlman, A. (2002). Complementary and alternative medicine. Medical clinics of North America, 86(1).

8-Turan, N., Öztürk, A., & Kaya, N. (2010). Hemşirelikte yeni bir sorumluluk alanı: Tamamlayıcı terapi. Maltepe Üniversitesi hemşirelik bilim ve sanat dergisi, 3(1).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Presentations / Seminar	2	20	40
Homework Assignments	2	20	40
Midterms	1	20	20
Final	1	20	20
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2