VCD3146 Concept DevelopmentBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3146 Concept Development Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. ECE ARIHAN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions.

Learning Outcomes

The students who have succeeded in this course;
1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem
2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.
3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples,
4) Implement time management on their projects from conception to completion.
5) Appraise the quality of their work in terms of the communication objective and the design solution.
6) Discuss the effectiveness of communication in graphic design and art projects.
7) Develop the skill set to systematically and effectively plan the advertising pipeline.
8) Demonstrate an understanding of the design and publishing process by successfully publishing a document.
9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.
10) Experiment to gain an insight into the realization of the a concept.

Course Content

Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction.
2) What to do Before Creating a Design Concept, Type Concept In Graphic Design,
3) Defining the problem, Basic Guidelines for Brainstorming
4) Process For Creating a Concept Who? What? When? Where? Why? How?
5) Concept ideation, generation, evaluation, modification and validation.
6) The evolutionary approach and Problem Solving Techniques
7) Review of the term
8) How Concept Leads Design, Morphological Analysis, Manipulative Verbs
9) Analogy and Metaphor
10) Trigger Concepts
11) Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place, 
Time, Position, State.
12) Presentatıon 1
13) Presentation 2
14) Review of the term

Sources

Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 10
Quizzes 3 % 10
Homework Assignments 2 % 20
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 55
Homework Assignments 14 14
Quizzes 3 3
Midterms 1 5
Final 1 6
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising