ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3146 | Concept Development | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ECE ARIHAN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions. |
The students who have succeeded in this course; 1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem 2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution. 3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples, 4) Implement time management on their projects from conception to completion. 5) Appraise the quality of their work in terms of the communication objective and the design solution. 6) Discuss the effectiveness of communication in graphic design and art projects. 7) Develop the skill set to systematically and effectively plan the advertising pipeline. 8) Demonstrate an understanding of the design and publishing process by successfully publishing a document. 9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds. 10) Experiment to gain an insight into the realization of the a concept. |
Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester. Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation |
Week | Subject | Related Preparation |
1) | What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction. | |
2) | What to do Before Creating a Design Concept, Type Concept In Graphic Design, | |
3) | Defining the problem, Basic Guidelines for Brainstorming | |
4) | Process For Creating a Concept Who? What? When? Where? Why? How? | |
5) | Concept ideation, generation, evaluation, modification and validation. | |
6) | The evolutionary approach and Problem Solving Techniques | |
7) | Review of the term | |
8) | How Concept Leads Design, Morphological Analysis, Manipulative Verbs | |
9) | Analogy and Metaphor | |
10) | Trigger Concepts | |
11) | Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place, Time, Position, State. | |
12) | Presentatıon 1 | |
13) | Presentation 2 | |
14) | Review of the term |
Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 10 |
Quizzes | 3 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 55 |
Homework Assignments | 14 | 14 |
Quizzes | 3 | 3 |
Midterms | 1 | 5 |
Final | 1 | 6 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |