ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EDT5009 | Human Performance Technology | Spring | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ SAMUR |
Recommended Optional Program Components: | None |
Course Objectives: | The overall course objectives are: Examine basic concepts and principles of human performance technology Describe the models used in human performance technology. Examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions (performance support systems, job analysis/work design, personal development, human resource development, organizational communication, organizational design and development, financial systems) |
The students who have succeeded in this course; 1. to be able to discuss key concepts and terminology in human performance improvement 2. to be able to discuss the domain, origins, and key figures of human performance technology 3. to be able to distinguish between instructional technology and performance technology. 4. to be able to discuss the elements of selected human performance technology models. 5. to be able to explain a procedure for conducting a needs assessment and a cause analysis 6. to be able to examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions 7. to be able to discuss emerging trends in human performance technology 8. to be able to discuss selected strategies and tactics for performance improvement. |
Bu ders Insan Performans Teknolojisi alanina giriş niteliğindedir. İnsan performansı, insan performansı sistem modelleri ile ilgili temel kavram ve prensipleri ve insan performans modelleri ile ilgili problemleri inceler. Özellikle de bu derste performans geliştirme uygulamalarını (performans destek sistemleri, iş analizi, iş tasarımı, bireysel gelişim, insan kaynakları gelişimi, organizasyon iletişimi, organizasyon tasarımı ve gelişimi, finansal sistemler) derinlemesine analiz etme vurgulanmaktadır. |
Week | Subject | Related Preparation |
1) | Introduction and Overview | |
2) | What is Human Performance Technology? | |
3) | Human Performance Technology Models and Innovation | |
4) | Human Performance Technology Models | |
5) | Performance Analysis - Defining the problem or opportunity (Organization analysis, Environmental Analysis, Gap Analysis) | |
6) | Cause Analysis and Technology foresight and forecasting | |
7) | HPT Tools and Strategies | |
8) | Perspectives on HPT | |
9) | Teknoloji ve Öğrenme | |
10) | Shift from Training to Performance, Motivation, Performance Support Systems | |
11) | Design and manage HPT course project | |
12) | Technology Assessment | |
13) | Project Work & Project Presentations | |
14) | Project Presentations |
Course Notes / Textbooks: | Van Tiem, D.M., Moseley, J.L. and Dessinger, J.C. (2004). Fundamentals of performance technology: A guide to improving people, process, and performance, Second Edition. Washington, DC: International Society for Performance Improvement. Pershing J. A. (Ed.). (2006). Handbook of human performance technology (3rd Ed.). San Francisco: JosseyBass. |
References: | - |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 20 |
Project | 1 | % 45 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 20 | |
PERCENTAGE OF FINAL WORK | % 80 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Project | 1 | 90 | 90 |
Quizzes | 1 | 10 | 10 |
Final | 1 | 50 | 50 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |