Week |
Subject |
Related Preparation |
1) |
Introduction to the course and discussing the syllabus with the students |
|
2) |
Historical background of European Foreign and Security Policy |
Karen Smith, EU Foreign Policy in a Changing World, Polity Press, 2006, pp.1-24.
*EU Common Security and Defence Policy in Action
https://www.youtube.com/watch?v=mVdz0vDOKuc
|
3) |
Historical background of Common European Security and Defence Policy |
Ian Bache, et.al., Politics in the EU, Oxford University Press, 2011.
*European Defense Agency
https://www.youtube.com/watch?v=SxtHRW4IgnQ
*EU Global Strategy- Federica Mogherini
https://www.youtube.com/watch?v=iuq-aWfC7PQ
* EU Global Strategy- Federica Mogherini
https://www.youtube.com/watch?v=2S7CFIdb8_w
*EU Global Strategy (why it matters for EU citizens)
https://www.youtube.com/watch?v=JcHHI9KHSXk
|
4) |
Historical background of Common European Security and Defence Policy |
Ian Bache, et.al., Politics in the EU, Oxford University Press, 2011.
*3 Key questions on European Defense
https://www.youtube.com/watch?v=uj385Rq_66I
*Nathalie Tocci, EU Global Strategy (42.03 min)
https://www.youtube.com/watch?v=deHcKj04pyk
|
5) |
The EU as a ‘Normative Power’ |
Thomas Diez and Michelle Pace, “Normative Power Europe and Conflict Transformation”, in Richard G. Whitman, Normative Power Europe: Empirical and Theoretical Perspectives, New York, Palgrave Pub., 2011.
Ian Manners, “The EU’s Normative Power: Critical Perspectives and Perspectives on the Critical”, in Richard G. Whitman, Normative Power Europe: Empirical and Theoretical Perspectives, New York, Palgrave Pub., 2011.
|
6) |
The EU Enlargement Policy and the Western Balkans |
Milada Anna Vachudova, “EU Leverage and National Interests in the Balkans: The Puzzles of Enlargement Ten Years On”, Journal of Common Market Studies, Vol.52, No.1, 2014.
Pierre Mirel, “In support of a new Approach with the Western Balkans: Staged Accession with a Consolidation Phase”, Robert Schuman Foundation, 2022.
* Western Balkans enlargement
https://www.youtube.com/watch?v=yjaLz22rxAc
* Eastern Mediterranean Crisis France 24
https://www.youtube.com/watch?v=C2lGiAkZq_M
*Turkey Greece gas dispute
https://www.youtube.com/watch?v=Yi62MocrCSU
*Commission President speech on Turkey-EU Relations October 2020
https://www.youtube.com/watch?v=oVwWc7Xh7DI
|
7) |
EU and the USA Relations |
Andrew Gamble, “The US and the EU: The End of Hegemony?”, in Andrew Gamble and David Lane (eds.), The EU and World Politics, New York, Palgrave Pub., 2009.
*ESDP and Transatlantic Relations
https://www.youtube.com/watch?v=8lm-4Fg_N34
|
8) |
Midterm Exam |
|
9) |
EU and Russia Relations |
David Lane, “Russia’s Transition to Capitalism: The Rise of a World Power?”, in Andrew Gamble and David Lane (eds.), The EU and World Politics, New York, Palgrave Pub., 2009.
Nitoiu, Christian, “Still Entrenched in the Conflict/Cooperation Dichotomy? EU-Russia Relations and the Ukraine Crisis”, European Politics and Society, Vol18, Issue 2, 2017.
*Russia`s support for European populist radical right
https://www.youtube.com/watch?v=Of9hKnf3Obs
*EU Russia Sanctions
https://www.youtube.com/watch?v=CAvNgzHAIqw
*EU-Russia relations and energy security
https://www.youtube.com/watch?v=Ji7FpvsdZRk
|
10) |
EU and China Relations |
Martin Jacques, “ The Implications of the Rise of China”, in Andrew Gamble and David Lane (eds.), The EU and World Politics, New York, Palgrave Pub., 2009.
Patricia Kim, “China’s Choices and the Fate of the Post-Post Cold War Era”, Brookings, March 2022.
*EU-China Relations
https://www.youtube.com/watch?v=EjFHf682NFY
* EU-China Relations
https://www.youtube.com/watch?v=R_dceHZLZDM
* China`s influence in Europe
https://www.youtube.com/watch?v=7cV3OZGovWk
|
11) |
European Neighbourhood Policy |
Julia Langbein, “EU Governance towards the Eastern Neighbourhood: Transcending or Redrawing Europe’s East-West Divide?”, Journal of Common Market Studies, Vol.52, No.1, 2014.
*Eastern partnership
https://www.youtube.com/watch?v=s6Ok8QTCRTU
|
12) |
The EU’s International Identity |
Karen Smith, EU Foreign Policy in a Changing World, Polity Press, 2006, pp.195-204.
Montserrat Guibernau, “Towards a European Identity?”, in Andrew Gamble and David Lane (eds.), The EU and World Politics, New York, Palgrave Pub., 2009.
Gjovalin Macaj and Kalypso Nicolaidis, “Beyond one Voice? Global Europe’s Engagement with its Own Diversity”, Journal of European Public Policy, Vol.21, No.7, 2014.
|
13) |
The Role of Russia-Ukraine War on the ESDP, EU Global Strategy, Strategic Compass |
SATUÉ DE CÓRDOVA, Angel. The “Strategic Compass” of the European Union's defence. Common understanding and strategic negotiation. Opinion Paper. IEEE 47/2021. http://www.ieee.es/Galerias/fichero/docs_opinion/2021/DIEEEO47_2021_ANGSAT_Ori entacion_ENG.pdf
Steven Blockmans (Ed.), “A Transformational Moment?: The EU’s Response to Russia’s War in Ukraine”, CEPS, 2022, https://www.ceps.eu/wp-content/uploads/2022/05/A-transformational-moment_The-EUs-response-to-Russias-war-in-Ukraine.pdf
|
14) |
Evaluation of all the semester. Presentation of students. |
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |