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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GAD5204	Playful Experience Design	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ÇAKIR AKER
Course Objectives:	In order to understand how game works and how the concept of play is and can be integrated to our lives, students must understand the fundamentals of gamification and business applications of gamification and game design. The course will give a hands-on approach to play theory, and an academic understanding of the practice of playful design.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the fundementals of game and play
2) Define, measure and evaluate the different metrics and key performance indicators for applications that provide playful experience across a range of dimensions
3) Design, develop, and evaluate a playful interaction concept project for a real-world case
4) Percieve fundemental methods and theory related to player experience
5) Understand game design and game studies, as well as user experience perspectives for interaction design, and human computer interaction
6) Apply behaviour analysis via playful interaction
7) Form relation between game elements and personal motivations for gamification projects

Course Content

In order to understand how game works and how the concept of play is and can be integrated to our lives, students must understand the fundementals of game experience approaches, business reflections and applications of game design. The course will give a hands-on approach to play theory, and an academic understanding of the practice of playful experience design. Teaching Methods: Lecture, Group Work, Individual Studies, Readings, Discussions, Projects

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Game and Play
3)	Sociology of Games
4)	Meaningful Game Mechanics
5)	Draft Project Assignment	Preliminary Gamification Idea Generation Assignment
6)	New Approaches in Playful Interactions and Player Experience I
7)	New Approaches in Playful Interactions and Player Experience II	Preparing the Hero’s Journey of a Game
8)	Midterm Project
9)	Case Studies and Motivation
10)	Persona & Activity Cycles
11)	Gamification Frameworks	Persona Assignment
12)	Flaneur & Gameur
13)	The End game of Gamification
14)	The Final Project	The final projects are discussed and presented

Sources

Course Notes / Textbooks:

References:

Best, J. (1998). Too much fun: Toys as social problems and the interpretation of culture. Symbolic Interaction, 21(2), 197-212.
De Certeau, M., & Rendall, S. F. (2004). From the practice of everyday life (1984). The city cultures reader, 3(2004), 266.
Davis, M. S. (1977). Beyond Boredom and Anxiety: The Experience of Play in Work and Games.
Games, W. W. P. (2004). Four Keys to More Emotion Without Story.
Hodent, C. (2017). The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design. Boca Raton, FL: CRC Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	2	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	4	3	12
Study Hours Out of Class	14	8	112
Presentations / Seminar	3	3	9
Project	2	6	12
Homework Assignments	2	3	6
Midterms	1	3	3
Final	1	3	3
Total Workload			199

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising