ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4659	From Traditional to Digital Advertising and Media Ethics	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. GÜL ŞENER
Course Objectives:	The course examines ethical issues related to advertising and media practices. The aim of the course is to examine the philosophical and practical approaches to understanding the issue of ethics and the dilemmas in the field of advertising and media. In addition to teaching students the meaning of the concept of ethics, tthis course also aims to answer questions such as : "Are some practices in advertising unethical?", "What can be done to recognize, define, evaluate, and prevent unethical practices? What are the effects of unethical actions in the media on society? "

Learning Outcomes

The students who have succeeded in this course;
1) To learn the ethical theories and concepts related to the fields of advertising and media,
2) To gain knowledge of media ethics in both traditional and digital advertising,
3) To have knowledge and understanding about ethical values,
4) To have knowledge about ethical concepts, competencies, dilemmas and professional roles in traditional advertising,
"5) To have knowledge about ethical concepts, competencies, dilemmas and professional roles in digital advertising,
"
6) To evaluate the economic, legal and social issues from an ethical point of view that defines the complex interactions between advertising and the individual,
7) To define ethics in advertising by exploring beliefs about human nature, ethical principles, and industry.
8) To learn the methods of recognizing and evaluating ethical problems and ethical codes in society
9) To be aware of ethical and unethical practices in both traditional and digital media and advertisements,
10) To question and develop beliefs about ethical responsibilities as individuals and future advertisers,

Course Content

Definition of Ethics, Media Ethics, Advertising Ethics, Analysis of Ethics in Traditional Advertising Concept, Analysis of Ethics in Digital Advertising, Analysis of Ethical and Unethical Practices in the Advertising Sector, Relationship between Advertising and Media, Laws and Regulations Restricting Advertising Ethically, Media and Regulations of Minority Groups Representation in Advertising Spaces, Stereotypes in Media and Advertising

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	The Importance of Ethical Behavior and the Place of Advertising Ethics in the 21st Century
3)	The Relationship Between Advertising Ethics and Economy
4)	Advertising Ethics and Media
5)	Midterm
6)	Ethical Regulatory Issues and Laws Related to the Advertising Field and Media Field
7)	Advertising Ethics and Copyright Regulation
8)	Advertising Ethics and Brand Regulations
9)	Midterm
10)	Ethical Issues in Media and Advertising: Minority Groups and Gender-Based Representation and Stereotypes
11)	Ethical Issues in Media and Advertising: Advertisements for Children
12)	Ethical Issues in Media and Advertising: Advertisements About Tobacco Products
13)	Socially Responsible Advertising Concept and Case Studies II
14)	Socially Responsible Advertising Concept and Case Studies II

Sources

Course Notes / Textbooks:	"Sheehan, Kim (2014), Controversies in Contemporary Advertising, Thousand Oaks, CA: Sage Publications."
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 70
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	12	3	36
Study Hours Out of Class	12	7	84
Homework Assignments	1	0	0
Midterms	2	4	8
Final	1	4	4
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	4
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	5
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	3
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2