BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4303 | Oktotech - Video Assist | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | - |
| Course Objectives: | The objective of this course is focusing on video production formats and learning video assisting |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course; 1) Analyse different camera techniques 2) Be working on camera, shooting and lighting techniques in detail 3) Be able to work on and observe production processes 4) Be working on sound, editing and continuity in film production 5) Be learning production and postproduction of a short film or video |
Course Content
| Producing videos focusing on video assist techniques, digital film cameras, sound, editing and production techniques in detail. This course is a practical course focusing on technical production processes. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Video Assisting - An Introduction | |
| 2) | Video Assist equipments | |
| 3) | Technical competencies- Digital Cinema Cameras | |
| 4) | Technical competencies- Video formats | |
| 5) | Technical competencies- Simple Electricity | |
| 6) | Technical competencies- Hierachy in Set | |
| 7) | Technical competencies- Sound | |
| 8) | Technical competencies- Editing and Continuity | |
| 9) | LYNX Video Assist Properties | |
| 10) | Introducing how to use LYNX Video Assist | |
| 11) | Oktomag Video Assist Properties | |
| 12) | Introducing how to use Oktomag Video Assist | |
| 13) | Set Production, practices | |
| 14) | Set Production, practices |
Sources
| Course Notes / Textbooks: | - |
| References: | - |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Final | 1 | % 50 |
| Paper Submission | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 3 | 3 | 9 |
| Field Work | 3 | 5 | 15 |
| Project | 5 | 5 | 25 |
| Homework Assignments | 4 | 4 | 16 |
| Preliminary Jury | 1 | 3 | 3 |
| Final | 1 | 15 | 15 |
| Total Workload | 125 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |