ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COM1003	Sociology in Communication	Fall	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	RA GÖRKEM BİR
Course Lecturer(s):	RA GÖRKEM BİR
Course Objectives:	Upon completion of this course, students will be able to grasp the basic concepts of sociology as well as the role of culture in everyday life. Students will learn important concepts such as self, identity and social role within the framework of the 'socialization' of the individual; and how these concepts can be addressed in the context of communication. Students will comprehend the importance of social interaction for sociology and learn about various approaches to social interaction through topics such as impression management, nonverbal communication, focused and unfocused interaction. Students will develop a deep understanding of racism and gender inequality, which are among the most important social issues of our time, and learn to evaluate these issues with a broad perspective that a communication student should have today. Students will also have the opportunity to engage with other important topics in sociology such as social stratification, inequality and work and economic life.

Learning Outcomes

The students who have succeeded in this course;
1) Learns the scope and basic concepts of sociology.
2) Gains knowledge about the process of sociological research.
3) Learns the concepts of culture, values and norms. Understands the cultural transformation that represents the transition from the understanding that culture is determinant on the individual to the understanding that individuals can choose the beliefs and behaviors they want from their cultural toolbox.
4) Discusses the concepts of social roles, identity, ethnicity and self, which play an important role in the creation of communication content according to the target audience.
5) Recognizes the importance of social interaction for sociology and understand the basic concepts of the “impression management” perspective. Discusses the interrelationship between social interaction and broader characteristics of society.
6) Learns the types and characteristics of social networks and groups; also discuss their impact on individual behavior. Defines the concept of 'organization'. Learns the development of organizations in the last two hundred years.
7) Learns the concepts of stratification, class and inequality.
8) Learns sociological theories of global inequality and gender inequality. Discusses the importance of the concept of gender in terms of communication.
9) Understands the concepts of race, ethnicity and racism.
10) Learns the different forms of capitalism. Discusses the global impact of multinational corporations.

Course Content

This course covers basic sociological concepts and theories in relation to the field of communication. After the basic topics of sociology such as social interaction, social networks and gender are explained through concepts and theories, it is aimed that students will be able to evaluate their knowledge in the context of their own field.
Teaching methods: Lecture, Discussion, Reading, Individual Study

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Basics and Origins of Sociology Basic Concepts Early Theorists Understanding the Modern World Modern Theoretical Approaches European Enlightenment and Industrial Revolution	Main Book, Chapter 1 2nd Book: Chapter 1 pp.13-28
3)	Sociological Questions and Answers	Main Book Chapter 2
4)	Culture and Society	Main Book Chapter 3 Additional Reading: Hall, S. Representation. Representation, Meaning and Language pp.1-13
5)	Socialization and the Life Course Basic Concepts Socialization Through the Life Course Theories of Socialization	Main Book: Chapter 4
6)	Social Interaction and Everyday Life Key Concepts in Phenomenology Basic Concepts of Impression Management Theories of Social Interaction	Main Book: Chapter 5. 2nd Book: Chapter 13 pp.592-602 Additional Reading: Goffman, E. Presentation of Self in Everyday Life
7)	Social Networks, Groups and Organizations Network Society	Main Book: Chapter 6 Additional Reading: The Rise of the Network Society (2010). Manuel Castells
8)	Stratification, Class and Inequality Basic Concepts Marx: Capitalism and the Analysis of Class Weber: Class and Status	Main Book: Chapter 8
9)	Global Inequality	Main Book: Chapter 9
10)	Inequality On The Basis of Gender and Sexuality	Main Book: Chapter 10
11)	Deviance, Crime and Punishment. Race, Ethnicity and Racism	Main Book: Chapter 7 Chapter 11
12)	Government, Political Power and Social Movements Concept of Democracy The Global Rise of Populist Authoritarianism. Concept of the State Theories of Democracy	Main Book: Chapter 13
13)	Work and Economic Life Fordism, Taylorism, Post Fordism, Informal Economy	Main Book:Chapter 14
14)	Population, Urbanization and Environment Basic Concepts Influential Theories Environmental Challenges	Main Book: Chapter 19

Sources

Course Notes / Textbooks:	1. Giddens, A., Duneier, M., Appelbaum, R. P., & Carr, D. (2024). Introduction to Sociology. 13th Seagull Edition: W. W. Norton & Company. (Main Book) 2. Appelrouth, S., Edles-Desfor, L. (2020). Classical & Contemporary Sociological Theory. Text and Readings. (2nd Book)
References:	1. Giddens, A., Duneier, M., Appelbaum, R. P., & Carr, D. (2024). Introduction to Sociology. 13th Seagull Edition: W. W. Norton & Company. (Main Book) 2. Appelrouth, S., Edles-Desfor, L. (2020). Classical & Contemporary Sociological Theory. Text and Readings. (2nd Book)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	5
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	2
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	3
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2