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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COM1003 Sociology in Communication Fall 3 0 3 5

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : RA GÖRKEM BİR
Course Lecturer(s): RA GÖRKEM BİR
Course Objectives: Upon completion of this course, students will be able to grasp the basic concepts of sociology as well as the role of culture in everyday life. Students will learn important concepts such as self, identity and social role within the framework of the 'socialization' of the individual; and how these concepts can be addressed in the context of communication. Students will comprehend the importance of social interaction for sociology and learn about various approaches to social interaction through topics such as impression management, nonverbal communication, focused and unfocused interaction. Students will develop a deep understanding of racism and gender inequality, which are among the most important social issues of our time, and learn to evaluate these issues with a broad perspective that a communication student should have today. Students will also have the opportunity to engage with other important topics in sociology such as social stratification, inequality and work and economic life.

Learning Outcomes

The students who have succeeded in this course;
1) Learns the scope and basic concepts of sociology.
2) Gains knowledge about the process of sociological research.
3) Learns the concepts of culture, values and norms. Understands the cultural transformation that represents the transition from the understanding that culture is determinant on the individual to the understanding that individuals can choose the beliefs and behaviors they want from their cultural toolbox.
4) Discusses the concepts of social roles, identity, ethnicity and self, which play an important role in the creation of communication content according to the target audience.
5) Recognizes the importance of social interaction for sociology and understand the basic concepts of the “impression management” perspective. Discusses the interrelationship between social interaction and broader characteristics of society.
6) Learns the types and characteristics of social networks and groups; also discuss their impact on individual behavior. Defines the concept of 'organization'. Learns the development of organizations in the last two hundred years.
7) Learns the concepts of stratification, class and inequality.
8) Learns sociological theories of global inequality and gender inequality. Discusses the importance of the concept of gender in terms of communication.
9) Understands the concepts of race, ethnicity and racism.
10) Learns the different forms of capitalism. Discusses the global impact of multinational corporations.

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Basics and Origins of Sociology Basic Concepts Early Theorists Understanding the Modern World Modern Theoretical Approaches European Enlightenment and Industrial Revolution Main Book, Chapter 1 2nd Book: Chapter 1 pp.13-28
3) Sociological Questions and Answers Main Book Chapter 2
4) Culture and Society Main Book Chapter 3 Additional Reading: Hall, S. Representation. Representation, Meaning and Language pp.1-13
5) Socialization and the Life Course Basic Concepts Socialization Through the Life Course Theories of Socialization Main Book: Chapter 4
6) Social Interaction and Everyday Life Key Concepts in Phenomenology Basic Concepts of Impression Management Theories of Social Interaction Main Book: Chapter 5. 2nd Book: Chapter 13 pp.592-602 Additional Reading: Goffman, E. Presentation of Self in Everyday Life
7) Social Networks, Groups and Organizations Network Society Main Book: Chapter 6 Additional Reading: The Rise of the Network Society (2010). Manuel Castells
8) Stratification, Class and Inequality Basic Concepts Marx: Capitalism and the Analysis of Class Weber: Class and Status Main Book: Chapter 8
9) Global Inequality Main Book: Chapter 9
10) Inequality On The Basis of Gender and Sexuality Main Book: Chapter 10
11) Deviance, Crime and Punishment. Race, Ethnicity and Racism Main Book: Chapter 7 Chapter 11
12) Government, Political Power and Social Movements Concept of Democracy The Global Rise of Populist Authoritarianism. Concept of the State Theories of Democracy Main Book: Chapter 13
13) Work and Economic Life Fordism, Taylorism, Post Fordism, Informal Economy Main Book:Chapter 14
14) Population, Urbanization and Environment Basic Concepts Influential Theories Environmental Challenges Main Book: Chapter 19

Sources

Course Notes / Textbooks: 1. Giddens, A., Duneier, M., Appelbaum, R. P., & Carr, D. (2024). Introduction to Sociology. 13th Seagull Edition: W. W. Norton & Company. (Main Book)

2. Appelrouth, S., Edles-Desfor, L. (2020). Classical & Contemporary Sociological Theory. Text and Readings. (2nd Book)
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 3 3
Final 1 3 3
Total Workload 132

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 1
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 1
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 4
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 1
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 4
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 1
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 3
12) To be able to identify and meet the demands of learning requirements. 5
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 5