| Week |
Subject |
Related Preparation |
| 1) |
Orientation/ Introducing Italian I program to students/ Having a general idea about Italy with the slide prepared (PowerPoint 1). |
PowerPoint slide |
| 2) |
Alphabet, Working on pronunciation, Introducing oneself (asking and saying name), and Greetings. |
Italian Espresso 1 (unità 1/unit 1) |
| 3) |
Counting from 0 to 20, Asking and saying the nationality, asking and answering basic questions. Definite article (singular). |
Italian Espresso 1 (unità 1, unit 1) |
| 4) |
Demonstrative pronouns. Formal / informal situations. Presenting one’s self in accordance with the samples provided. Talking about the languages spoken. |
Italian Espresso 1 (unità 1, unit1) |
| 5) |
Learning about the professions, asking and telling the professions and workplaces. Counting from 20 to 100, asking and telling the age, phone number and address. Conjugating the regular verbs which end in –are in present tense. Negative sentences. |
Italian Espresso 1 (unità 2, unit2) |
| 6) |
Presenting the person in the picture according to the given information. Seeing which food/beverages are present in a restaurant, giving food/drink orders. Some irregular verbs is –are. Singular and plural names which end in –o, a, e, indefinite articles. Regular verbs in -ere |
Italian Espresso 1 (unità 2/3, unit2/3) |
| 7) |
Presentation about menus, giving an order at a restaurant, names according to their kind and number, definite articles (plural).Asking for the bill, review of the indefinite articles, studying restaurant advertisements and a writing exercise on this subject. |
Italian Espresso 1 (unità 3, unit3) |
| 8) |
General revision
|
Extra material
Italian Espresso 1 (Esercizi)
|
| 9) |
Learning the days of the week and the months of the year. Asking the price and writing and acting dialogues set in a restaurant. Conjugating the regular and some irregular verbs which end in –ire in present tense. |
Italian Espresso 1 (unità 3, unit3) |
| 10) |
Asking how someone is, introducing someone else. Indirect pronouns. Learn to read the clock. |
Italian Espresso 1 (unità 4, unit4) |
| 11) |
Talking and writing about the free time. Learn some more irregular verbs of the three conjugations and the modal verbs. Practice the use of simple prepositions and learn the prepositions combined with the definite article.
|
Italian Espresso 1 (unità 4, unit4) |
| 12) |
Describe holiday activities and booking an hotel room. Practice the prepositions. |
Italian Espresso 1 (unità 5, unit 5) |
| 13) |
Prepositions, Numbers after 100, speaking in a formal/informal way and creating dialogues.
|
Italian Espresso 1 (unità 5, unit 5) |
| 14) |
Presentations |
|
| 15) |
Final Exam |
|
| 16) |
Final Exam |
|
| Course Notes / Textbooks: |
ITALIAN ESPRESSO 1 Gruppo Italiaidea/ Alma Edizioni, power point sunumlar , İtalyanca öğretmenin tarafından hazırlanan ek material.
ITALIAN ESPRESSO 1 Gruppo Italiaidea/ Alma Edizioni, power point presentations, booklet prepared by the Italian instructor. |
| References: |
Verbissimo; Alma Edizioni,2003 İtalyan grameri ; Alma Edizioni,2004; Zanichelli,2007. Gerekli görüldüğünde birim tarafından hazırlanan ek materyaller.
Verbissimo; Alma Edizioni,2003 İtalyan grameri ; Alma Edizioni,2004; Zanichelli,2007; extra materials prepared by the department if necessary |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
