| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assoc. Prof. ÇAĞLAR YURTSEVEN |
| Course Lecturer(s): |
Prof. Dr. NECİP ÇAKIR
Assoc. Prof. ÇAĞLAR YURTSEVEN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Introduction to Economics-I is an introductory level course that covers topics such as relative scarcity, efficiency and welfare, cost of choices, and market structures. Its primary aim is to develop a basic understanding of economic principles and issues. It develops your economic literacy and teaches you how economics relates to the everyday life of individuals, businesses and society in general. |
| Week |
Subject |
Related Preparation |
| 1) |
Orientation |
|
| 2) |
Ten Principles of Economics & Thinking Like an Economist |
MANKIW & TAYLOR 2nd ed., Ch.1, 2
MRU: 1. Introduction |
| 3) |
The Market Forces of Supply and Demand |
MANKIW & TAYLOR 2nd ed., Ch. 4
MRU: 2. Supply, Demand and Equilibrium |
| 4) |
Elasticity and Its Application |
MANKIW & TAYLOR 2nd ed., Ch. 5
MRU: 3. Elasticity and Its Application |
| 5) |
Supply, Demand & Government Policies |
MANKIW & TAYLOR 2nd ed., Ch. 6
MRU: 4. Taxes and Subsidies AND 6. Price Ceilings and Price Floors |
| 6) |
Review |
|
| 7) |
Consumers, Producers & the Efficiency of the Markets |
MANKIW & TAYLOR 2nd ed., Ch. 7
MRU 2: Supply, Demand and Equilibrium (Subsections Consumer Surplus and Producer Surplus) |
| 8) |
Midterm Exam |
|
| 9) |
The Costs of Production |
MANKIW & TAYLOR 2nd ed., Ch.13
MRU 9: Costs and Profit Maximization under Competition |
| 10) |
Firms in Competitive Markets |
MANKIW & TAYLOR 2nd ed., Ch.14
MRU 10: Competition and Invisible Hand |
| 11) |
Monopoly |
MANKIW & TAYLOR 2nd ed., Ch. 15
MRU 11: Monopoly |
| 12) |
Monopolistic Competition |
MANKIW & TAYLOR 2nd ed., Ch.16 |
| 13) |
Oligopoly & Game Theory |
MANKIW & TAYLOR 2nd ed., Ch.17 |
| 14) |
Final Review |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
