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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD2008	History of Media	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None.
Course Objectives:	This course aims to provide a social evaluation of histories of media in order to establish a ground to discuss human agency in social, technological and cultural contexts. Throughout the course, accounts of history of and around media will be discussed in a fashion that does not follow a technologically deterministic view. It is expected from students to provide critical analysis to processes and moments in history, where media is available as a meta-narrative to discuss human progress and condition.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will be able to:

- Define key concepts, milestones, and technological advancements in the history of media from early oral traditions to the digital age.
- Explain the social, political, and economic impacts of major media developments, including the printing press, radio, television, and the internet.
- Evaluate the role of media in shaping public opinion, cultural identity, and historical narratives across different periods.
- Critically assess the relationship between media, power structures, and propaganda, considering historical and contemporary examples.
- Develop a well-researched analysis of a significant media transformation, demonstrating an understanding of its historical context and long-term implications.

Course Content

This course explores the emergence and development of different media from a historical perspective. Weekly topics are roughly chronological, and a variety of mechanisms for media change will be considered, including path-dependence, remediation, convergence, technological appropriation, and the social shaping or social construction of technology. In addition to “media causes,” readings will examine “media effects” on perception, culture, and communication.

Course Teaching Method includes discussion, active participation, reading, individual and group work.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Media, Technology and History
2)	Communication Channels Before the Printing Press
3)	Printing in Its Contexts I
4)	Printing in Its Contexts II
5)	Media and the Public Sphere
6)	Technologies and Revolutions
7)	New Processes and Patterns I
8)	Midterm Week
9)	New Processes and Patterns II
10)	Information, Education and Entertainment I
11)	Information, Education and Entertainment II
12)	Media Convergences I
13)	Media Convergences II
14)	The Return of the Social

Sources

Course Notes / Textbooks:	1) A social history of the media: From Gutenberg to the Internet / Asa Briggs and Peter Burke.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Project	2	20	40
Homework Assignments	1	2	2
Midterms	1	3	3
Final	1	3	3
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising