ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0213	Cultural Heritage and Sustainable Cities	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Objectives:	This lecture aims to provide awareness about cultural heritage and its affects on different phenomenons such as daily life, tourism, diplomacy and so on. Moreover, it provides awareness and information about how indigenous city life and cultural heritage could protect and sustain for the future generations. This lecture provides information about international rules, projects and organizations about sustainability of cultural heritage so attendances of the lecture could establish a comparative view point among international applications and current situation of Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) Students can have awareness about protection and management of cultural heritage
2) They can describe concept of sustainable city
3) They can do a comparative analysis among cultural heritage and historical sustainability in the city.
4) They have information about international rules and standards about cultural heritage and sustainability
5) They have information about protection of cultural heritage in Turkey and abroad.
6) They can raise their awareness about daily and social life of İstanbul and they can compare to İstanbul with the other historical cities.
7) They have information about museology and some museum collections.
8) They have information about local policies and institutions about culture and they can discuss about them.

Course Content

This lecture will be held as online and face to face. Addition of these classes some weekly events will be organized such as city tours, museum and collection visits and so on. Therefore, tea attendants could achieve awareness and embracement to social and cultural life of the city and contemporary cultural heritage. For raising their opinion and ideas, the exams and homework will be designed based on research projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is sustainability, sustainable city and cultural heritage?
2)	What is the importance of cultural heritage and sustainability?
3)	Sustainable cities and cultural heritage management in the world.
4)	History of İstanbul in the antiquity and contemporary cultural heritage.
5)	History of İstanbul in the Roman era and contemporary cultural heritage.
6)	History of İstanbul in the Ottoman era and contemporary cultural heritage.
7)	Discussion for the first project. Building of the Modern İstanbul and lost cultural heritage of the city.
8)	Midterm Week
9)	Cultural heritage management in Turkey from Ottoman Empire to the Republic.
10)	UNESCO World Heritage and Turkey
11)	UNESCO Intangible Heritage and Turkey
12)	Sustainability of Cultural Heritage in İstanbul
13)	Establishing consciousness in the society about cultural heritage
14)	Generel Overview and discussion for the final project.

Sources

Course Notes / Textbooks:

The Heritage Reader, Graham Fairclough, Rodney Harrison, John H. Jameson, John Schofield (ed.), (Routledge, 2007), The Ashgate Research Companion to Heritage and Identity, Brain Graham and Peter Howard (ed.), (England: Ashgate, 2008), Geçmişe Hücum: Osmanlı İmparatorluğu’nda Arkeoloji’nin Öyküsü, Edhem Eldem, Zeynep Çelik, Zainab Bahrani, (İstanbul: Salt, 2011, Doğan Kuban, İstanbul Bir Kent Tarihi, (İstanbul: İş Bankası, 2011)

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 5
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	2	26
Presentations / Seminar	1	10	10
Homework Assignments	1	20	20
Quizzes	5	3	15
Midterms	1	2	2
Final	1	2	2
Total Workload			114

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2