ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EUR3321 | EU Law | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Assoc. Prof. CEREN ZEYNEP PİRİM Assoc. Prof. SEMİHA ÖZGÜR ÜNAL ERİŞ Instructor ABDÜLKADİR KAYA |
Recommended Optional Program Components: | None |
Course Objectives: | The overall aim of the course is for the students to attain basic knowledge of the EU legal system. Firstly, the students will be introduced to the historical background of the EU and its institutional structure as well as a cursory overview of the common market. The character of sources of Union law and the legislative process are thereafter will be elaborated. Furthermore, the relationship between the legal system of the EU and those of the Member States will be the main focus of the course. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Evaluate if /how the co-decision procedure enhanced a more democratic environment within the EU. 2. Differentiate between levels of legislation (primary legislation vs. secondary legislation) in terms of their effects. 3. Analyze the case law via the relevant Treaty Articles. 4. Demonstrate the significance and effect of regulations and directives in different member states. 5. Explain the extent and limits of the powers of the European Union, including central principles and the role of EU courts. |
The Development of European Integration; The Role of the Commission; The Role of the Council; The Role of the European Parliament; The EU Legislation; Court of Justice; Actions Against Member States; Judicial Review of EU Acts. Preliminary Rulings; Direct Effect of Community Law; Supremacy of EU Law; “Cassis de Dijon” and the Development of Free Movement Rules. |
Week | Subject | Related Preparation |
1) | The Development of European Integration. | |
2) | The Role of the Commission. | |
3) | The Role of the Council. | |
4) | The Role of the European Parliament. | |
5) | EU Legislation | |
6) | Court of Justice | |
7) | Actions Against Member States | |
8) | Judicial Review of EU Acts. | |
9) | Preliminary Rulings. | |
10) | Direct Effect of Community Law | |
11) | Supremacy of EU Law | |
12) | “Cassis de Dijon” and the Development of Free Movement Rules | |
13) | EU Law- various subjects | |
14) | EU law - various subjects |
Course Notes / Textbooks: | Required Reading: PaulCraig and Grainne De Burca, “EU Law”, Oxford University Press, 3rd ed., 2003 (ISBN: 9780199279435) Recommended Readings: Trevor C. Hartley , “The Foundations of European Union Law : an Introduction to the Constitutional and Administrative Law of the European Union”, Oxford University Press, 7th ed., 2010 (ISBN: 0199566755) Nigel Foster, “EC Legislation”, Oxford University Press, 16th ed., 2009 (ISBN: 0199283109) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics. Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics. |
References: | Supplemental readings and other media will be assigned on a weekly basis, and can be found via ItsLearning. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 80 |
Midterms | 1 | 1.5 |
Final | 1 | 1.5 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |