ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL2001	Survey of American Literature	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. ELİF BAŞ
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to offer the students a selection of literary movements,thoughts and literary works from The Colonial Period to the end of The Civil War in the 2nd half of the 19 century through the works of writers such as Crevecoeur,Jefferson,Poe,Hawthorne,Emerson,Thoreau and Dickinson.

Learning Outcomes

The students who have succeeded in this course;
This couse will give the students the fundemental ingormation and perpective that will help them understand major literary movements if the later periods.

Course Content

American Literature from 17th cento 2nd half of 19th century

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Early American Literature and J.Crevecoeur	Reading
2)	Analysis of 'What is an American?'	Reading
3)	Introduction to T. Jefferson ,analysis of 'The Declaration of Independence'	Reading
4)	Introduction to American Literature from 1820 to 1865 with emphasis on Raalph Waldo Emerson	Reading
5)	Analysis/discussion of 'The American Scholar'	Reading
6)	'The American Scholar' continued	Reading
7)	Introduction to N.Hawthorne,analysis/discussion of 'Young Goodman Brown' ve 'The Birthmark'	Reading
8)	Introduction to E.A.Poe, analysis/discussion of 'The Raven,and'The Philosopy of Composition'	Reading
9)	Introduction to Abraham Lincoln;analysis/discussion of 'Gettysburg Address' and'Second Inaugural Address'.	Reading
10)	Introduction to Henry David Thoreau ;analysis/discussion of 'Civil Disobeidance'.	Reading
11)	Anaysis/discussion of 'Walden, Chapter 2 and Conclusion'.	Reading
12)	Emily Dickinson and her philosophy of poetry	Reading
13)	Analysis/discussion of '712' and '754'.	Reading
14)	Overall discussion	Reading

Sources

Course Notes / Textbooks:	Selected texts from The Norton Anthology of American Literature, Volume I.
References:	Heath Anthology o American Literature

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Quizzes	3	% 30
Midterms	1	% 30
Jury	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Quizzes	3	20	60
Midterms	1	30	30
Final	1	40	40
Total Workload			172

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising