| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assoc. Prof. CEMAL OKAN ŞAKAR |
| Course Lecturer(s): |
Prof. Dr. TAŞKIN KOÇAK
Assoc. Prof. CEMAL OKAN ŞAKAR
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
The students will take lectures from senior executives from IBM. Each lecture will focus on a different subject and the lecturer will share his/her own experiences together with the theoretical basis of the subject.
The courses will include Business Analytics & Big Data capabilities and service areas including key concepts, services, IBM software, hardware offerings and IBM assets. In addition, industry use cases are used to illustrate effective use of Big Data services. The courses will help students to prepare for a successful professional career. |
| Week |
Subject |
Related Preparation |
| 1) |
Big Data & Analytics for Better Business Outcomes |
|
| 2) |
Industry Aligned Big Data, Top Use Cases |
|
| 3) |
Overview of Big Data Technology & IBM Big Data Platform |
|
| 4) |
IBM Big Data Platform, Data Explorer |
|
| 5) |
Data Warehousing |
|
| 6) |
Information Integration, Master Data Management, Guardium, OPTIM |
|
| 7) |
Hadoop Technology |
|
| 8) |
Midterm |
|
| 9) |
Master Data Management for Customer |
|
| 10) |
Integrating Unstructured Data in the Enterprise |
|
| 11) |
Text Analytics |
|
| 12) |
Infrastructure for Big Data & Analytics |
|
| 13) |
Infrastructure for Big Data & Analytics |
|
| 14) |
Recap |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
