ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SAB1001	Introduction to Health	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. HAYAT YALIN
Course Objectives:	The objective of this course prevent and promote health of the students and the individuals in the society with the introduction to health, basic concepts related to health and disease, general and personal hygiene, nutrition, physical activity and health, first aid, developmental process and mental health, health literacy, patient rights.

Learning Outcomes

The students who have succeeded in this course;

Course Content

"Basic principles of health
"
General and personal hygiene in health
Infectious diseases and protection ways
Health and nutrition
Chronic diseases and relation with nutrition
Food safety and hygiene
Physical activity and health
Posture and work ergonomics
Injuries and first aid in daily life activities
Children's Rights
Biological bases of mental health and behavior
Family Life Terms
Health Literacy
Patient Rights in Health

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic principles of health
1)
2)	General and personal hygiene in health
3)	Infectious diseases and protection ways
4)	Health and nutrition
5)	Chronic diseases and relation with nutrition
6)	Food safety and hygiene
7)	Posture and work ergonomics
8)	Physical activity and health
9)	Injuries and first aid in daily life activities
10)	Children's Rights
11)	Biological bases of mental health and behavior
12)	Family Life Terms
13)	Health Literacy
14)	Patient Rights in Health

Sources

Course Notes / Textbooks:	Dersin kaynakları haftalık olarak, derse giren öğretim elemanı tarafından its learning’e yüklenecektir.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	1	2	2
Study Hours Out of Class	14	1	14
Homework Assignments	1	8	8
Midterms	1	20	20
Final	1	30	30
Total Workload			74

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2