ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1378	Sustainable Talent Management and Innovation	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. BURÇAK VATANSEVER DURMAZ
Course Objectives:	Within the framework of this course, the concept of talent, talent management and competency management icons will be covered. In today's world where "Talent Wars" are experienced, it is a dynamic and holistic process to find talented employees who help the business successfully achieve its strategic goals and sustainability goals, to keep them within the business and to create loyalty. How to approach talent management will be explained. In addition, how innovation and innovations are evaluated within the scope of talent management of human resources and how businesses encourage creativity and innovation will be discussed through case studies.

Learning Outcomes

The students who have succeeded in this course;
The student ;
Can analyze the differences between sustainable business and other businesses.
Defines sustainability management elements.
In order to understand sustainability in businesses, one can analyze the internal and external dynamics that are important in sustainability.
Identify key management roles and functions that foster creativity and innovation
Interprets talent management processes in businesses.
Can use theoretical and practical knowledge related to Talent Management together.

Course Content

Within the framework of this course, the concept of talent, talent management and competency management icons will be discussed. In addition, how innovation and innovations are evaluated within the scope of talent management of human resources and how businesses encourage creativity and innovation will be discussed through case studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction - Overview of the Concepts of Sustainability and Sustainable Development, the Concept of Talent, the Concept of Innovation
2)	Sustainable Business Concept, Corporate Sustainability Concept
3)	Organizational Culture and Sustainability
4)	Leadership and Sustainability
5)	Management and Innovative Leadership in the New Century / What an Innovative Leader Should Have
6)	Innovation and Sustainability
7)	Visa
8)	Human Resources Management and Sustainability
9)	Relationship of HRM Functions with Talent Management
10)	Sustainable Innovation and Sustainability Culture
11)	presentations
12)	Presentations
13)	Presentations
14)	Wrap up about the whole semester
14)	Wrap up about the whole semester

Sources

Course Notes / Textbooks:	Sustainability Management Steven Cohen 2011, ebook Columbia University Press Handbook Of Sustaınabılıty Management Christian N Madu; Chu-hua Kuei 2012 World Scientific Süreklilikten Sürdürülebilirliğe: Bir Kurumsal Sürdürülebilirlik Yolculuğu İzel Levi Coşkun 2021 Artisan Yayınları
References:	Süreklilikten Sürdürülebilirliğe: Bir Kurumsal Sürdürülebilirlik Yolculuğu İzel Levi Coşkun 2021 Artisan Yayınları Şirket ESG raporları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Presentations / Seminar	1	1	1
Midterms	1	3	3
Final	1	3	3
Total Workload			133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3